uniplan™

The company presents itself on a 370 m² trade fair stand which puts the products at the centre of the design.

“The HANNspree brand stands for exceptional design and innovative technology. And that’s how we want to promote ourselves at this year’s IFA too”, says Melanie Oborski, from Marketing & Communications at HANNspree. “Uniplan has convinced us with a very creative concept, and so we will work with the agency in other projects too.”

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

The subsidiary of the largest tyre manufacturer in the world is presenting ECOPIA – a new, fuel-saving product range of Truck and Bus tyres – from 23 to 30 September 2010 on a 250 sqm trade fair stand which reflects the basic values of Bridgestone Europe as a premium brand.

“We are delighted to have a creative partner at our side in Uniplan. With our new concept we will use the start of the 63rd IAA Nutzfahrzeuge fair to make a new mark in trade fair stand design”, says Pierre Brennecke, marketing specialist at Bridgestone Europe.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

The forum is the largest users’ conference for business analytics in Europe, and will take place on 6-7 October, 2010, in the Maritim Hotel, Bonn.

The Stuttgart Uniplan office was responsible for the SAS Forum International in the years from 2003 to 2006, and is therefore still more pleased to have won back the budget of the Heidelberg-based IT specialists. Besides the drawing up of the spatial and design concept and the orientation system for guiding visitors, Uniplan’s tasks will also include the shaping of the content of the evening event with the awarding ceremony.

“The main challenge, to present the SAS Forum as an independent entity with a unique architectural language within the dominant hotel architecture of the Maritim has been met in a highly creative manner by Uniplan”, according to Karin Pees, marketing services manager at the SAS Institute. “Our requirement to develope the event further in the direction of dialogue marketing has been implemented in an impressive way by Uniplan”.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

The two partners have been working together since 2002 as part of a trade fair for games and entertainment. Their joint projects have won several awards including the gold and silver EVA Award, the iF Communication Design Award, the silver Exhibit Design Award and the top prize, the Edge Award, at the international Exhibit Design Awards.

“We look forward to working successfully with Uniplan again this year. We will again implement a highly creative concept which will focus on the various gamers and their individual living space. The entire thing will change dynamically during the course of the trade fair and end in an exciting event spanning the target groups”, according to Ulrich Barbian, Marketing Director at Sony Computer Entertainment Germany.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

Live communication agency Uniplan is designing and realising an event that marks three good reasons to celebrate: the firm's 25th anniversary, the launch of Nordex's latest generation "gamma" turbines and the inaugural opening of its factory expansion: The event will take place this summer at the site of the company's headquarters in Rostock.

Uniplan's task is to set the stage for the entire invent and therefore includes designing, planning and conducting the main event, attendee management, booking artists and presenters, not to mention catering, equipment, decorations and a shuttle service. Guests are expecting an emotional retrospective of the company's success story over the last 25 years as well as a glimpse of the firm's future. The creative team developed a motto which will run through the entire event as a leitmotif and put the company's products centre stage.

"Uniplan is an experienced, creative event agency and we are pleased to have their backing. The centre stage concept convinced us because it conveys the story of our company in an inspiring, atmospheric manner and presents us as an innovative company which is well equipped to face future challenges" says Ralf Peters, Nordex SE's Corporate Communications Director.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

The exhibition, entitled “Planet Rail” will run from July 2010 to February 2011 at the DB Museum in Nuremberg. Covering an area of 1,200 sqm, the exhibition provides a global insight into various rail-related topics. Visitors will be shown culturally significant related historical aspects, current topics and visions of the future in ten topic areas with different interactive and digital exhibits.

Alongside this, Deutsche Bahn is inviting the general public, families and railway enthusiasts to join in the anniversary festivities with parties at 16 large German train stations from June to November 2010. Besides prize draws, various activities and anniversary offers, the events, to be staged every Sunday, also provide a taster for the anniversary exhibition “Planet Rail”.

“The 175th anniversary is an important event that we want to celebrate not only with our customers but with the general public too. With its creative and innovative concept for our anniversary exhibition, Uniplan has really hit upon what is important to us. Which is that since its inception, the railway has transformed the relationship between space and time in a previously unseen way. In line with this, a dynamic, interactive exhibition has been created which also emotionally involves the visitor in the development of the railway whilst being vividly informative”, said to Dr. Rainer Mertens, curator of the exhibition.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

This year Uniplan has already designed and implemented the brand promotions for the electro-technical company, which is active in the fields of electric power distribution and industrial automation, at the World Future Energy Summit 2010 (WFES) in Abu Dhabi, this year’s CeBIT in Hanover and the European Wind Energy Conference and Exhibition (EWEC) in Warsaw. The agency was also responsible for designing the Schneider Electric showrooms in Beijing and is currently working on some redesigning and reconstruction projects in the showroom in Paris. A long-term continuation of the collaboration as part of a number of international trade fairs and congresses is currently in the planning stage.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

The project comprises many assignments in which the Cologne-based live communication agency is responsible for the planning, organisation and implementation of a nationwide face-to-face promotional campaign. An innovative, brand-orientated set-up will be used, where young people will be able to try out the new game. This was launched in the games department of Media Markt Saturn in Heilbronn.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

Expo takes place in Shanghai from 1 May to 31 October 2010 under the motto “Better City, Better Life”. As a subsidiary of Metro Group, the main partner of the Düsseldorf pavilion, Media Markt, one of the few companies with a local presence, will exhibit on a floorspace of just under 30 sq m. Expo will fire the starting gun for the publicising of the market launch of Media Markt in China. In autumn of this year, the first Media Markt in Shanghai will be opened. An estimated 3,000 guests will visit the Expo stand each day.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

This is one result of the Uniplan LiveTrends 2009/10 survey. Last year, around 400 marketing decision-makers in nine industries were surveyed as part of this study which is carried out every year by live communication agency Uniplan in cooperation with the Chair of Marketing Management at Leipzig Commercial College.

The changes in marketing observed are serious. Conventional advertising has unmistakably lost its dominant position and its budget was slashed by 12.3%. In contrast, money is being invested on the Internet - this is reflected by a growth rate of 8%.  The Internet is therefore expected to become the new leading medium in this decade. So is the future all-digital? And what will live communication's role be in the Digital Networked Society? Only roughly 10% of the decision-makers surveyed thought that virtual worlds would replace physical events in the future.  Two thirds emphasised that previous live communication formats would be supplemented by information and entertainment offerings on the Internet. "This result clearly indicates that live communication will lose out if it does not concentrate on its strengths. It will be forced to clearly demonstrate and defend its user benefits compared with virtual platforms" according to Professor Manfred Kirchgeorg, holder of the Marketing Management chair at Leipzig Commercial College.

Social media - the right strategy is called for

Social media seem to be the order of the day. More and more companies are taking the leap into the social web.  The majority of companies intend to deploy social media applications this year - especially video clips, word of mouth and corporate blogs. Automotive manufacturers, the foodstuff industry and the IT/telecommunications sectors are in the vanguard. Other industries are lagging far behind this trend.

"There is a gap between ambition and the reality. Many companies are taking their first steps into the social web without having an appropriate social media strategy" says Dagobert Hartmann, Director Consulting & Research at Uniplan, "For the companies, the main priority is to develop a so-called "social voice" and enter into an ongoing dialogue with users. This means that social media and live communication share many common features. Both aspire to establishing and expanding customer relationships."

Live communication and virtual communication complement each other perfectly

Uniplan LiveTrends also asked those surveyed to indicate the particular strengths of personal and virtual communication. The result was unambiguous: over 70% of managers thought that live communication was clearly superior when it came to building trust. Two thirds thought that its effectiveness advantage could be explained by its multi-sensuality. The greater the number of senses addressed in the context of a brand experience, the more vividly the brand is remembered and the more sustainable the bond forged between consumer and brand.

In contrast, according to over 80% of those surveyed, virtual communication is especially good at achieving long reaches and in forming social networks. It is precisely in this area that there is symbiosis between virtual communication and live communication. Around two thirds of those surveyed thought that online communities offered strong incentives for face-to-face meetings at real events. "Virtual communication will not replace live communication today or tomorrow" explains Dagobert Hartmann. "Quite the opposite.  Both these tools complement each other perfectly and ensure perfect symbiosis."

Integrating the customer at all stages of the process

Although customers have hitherto only been addressed piecemeal at trade fairs and events, the future challenge will be to conduct a continuous customer dialogue.  Web 2.0 tools in particular will make an important contribution towards achieving this. They have the ability to extend the life cycle of a physical event significantly. For instance, blogs and networks can create a "buzz" in the run-up to an event. During a trade fair or event, it is possible to use live streaming to network on-the-spot visitors with virtual participants. Participants can also stay in contact with each other after a specific event through online communities.  The effectiveness of live communication can be boosted several times over by using virtual communication. This not only reaches a larger target audience, it also extends the reach of events considerably. It also provides completely novel ways of setting the stage: the customer is given a new role. The customer is no longer merely a passive participant but a co-producer who enriches live appearances with his or her own content.

In short, the digital media revolution means that live communication will also continue to develop. A live event will be extended beyond the actual physical event in temporal and media terms by integrating online channels. New "hybrid" event formats which involve the customer throughout every phase of an event will emerge. This demands integrated planning with various virtual media formats before, during and after live appearances.  Intelligent symbiosis between live and virtual communication is thus becoming a decisive success factor in marketing communications.

The study contains other insightful results regarding trends and developments in live communication. A summary of "Uniplan LiveTrends 2009/10" can be requested at communication@uniplan.com.

For additional information or if you have any enquiries, please contact:

Tanja Vatterodt
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 107
F +49 (0) 221.8 45 69 - 4107
t.vatterodt@uniplan.com

Uniplan is now responsible for the design and realisation of the opening and closing ceremonies as well as the presentation ceremonies of both highlights of women’s football. The agency has developed a special concept for the ceremonies which will include spectators in the celebrations, both at a sporting and an emotional level. The 2011 FIFA Women’s World Cup™ will take place on 16 June to 17 July 2011 at various stadiums throughout Germany under the motto "The beautiful side of 20eleven“. The opening ceremony will be celebrated at the Berlin Olympic Stadium, while the closing ceremony and presentation of the cup will take place at the Commerzbank Arena in Frankfurt. The 2010 FIFA U-20 Women’s World Cup Germany™ will be battled out in the summer of this year from 13 July to 1 August 2010. The opening ceremony will take place in Bochum, while the closing ceremony and the presentation of the cup will be celebrated in Bielefeld.

“Uniplan's concept convinced us, above all, because it includes the spectators in the stadium in the celebrations in an unusual way and these will be shown from their most beautiful side, true to the World Cup motto.  In this way, we will build an emotional bridge between the fans and the sport. We are sure that the emotions in the stadium will therefore be really bubbling over”, says Steffi Jones, Organising Committee President for the Women's World Cup in 2011.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

And it was this that formed the subject of the Campus Day that Uniplan held in its offices in Cologne, Munich and Stuttgart. Approx. 100 customers attended events to do with the subject of “live campaigning”. The conclusion is that with live communication companies can address their target group directly and emotionally. But with the new social media tools there is a great opportunity to extend communication with customers in a way that makes sense. Intelligent networking of both disciplines – virtual and real – this is the ideal solution in communication.

Professor Manfred Kirchgeorg, holder of the marketing communication chair at the Leipzig Graduate School of Management [Handelshochschule Leipzig], and Dagobert Hartmann, Director of Consulting & Research at Uniplan, kicked off the event. They presented the results of Uniplan LiveTrends 2009/10, as part of which the two partners survey 500 marketing decision-makers each year on trends and developments in live communication. Under the heading “live@virtual – new forms of customer dialogue”, the two speakers showed how live communication is also developing with the digital media revolution. By integrating the online channels, the live experience is extended beyond the actual physical event in terms of time and media. In the future it will therefore no longer be a question of speaking to selected customers at trade fairs and events but of entering into a continuous and permanent dialogue with them. This requires integrated planning with the various formats of the virtual media before, during and after live appearances. The experts made it clear that the intelligent symbiosis of live and virtual communication is thus becoming a key success factor in marketing communication.

Professor Klemens Skibicki, the head of the German Research Institute for Communication and Law on the Internet [Deutsches Institut für Kommunikation und Recht im Internet – DIKRI] at the Cologne Business School, focused the participants’ attention fully on the topic of social media. Under the heading of “Social media – hype or communication revolution”, he explained how communication has changed radically over the last few years in view of consumers’ change communication behaviour and the resulting new social media tools. Using specific examples, he gave numerous tips with regard to the ways in which the use of social media channels such as social networks, blogs, forums or video-sharing portals can help companies to address their target groups at eye level in a way that is permanent and authentic. From theory, the participants then moved onto practice.

Simon Stahl, Director of Customer Relations at Uniplan took the guests on a journey into the world of the “User Generated PlaySpace” and used the Sony PlayStation brand presentation at gamescom 2009 to show how you can significantly extend a live appearance using communication tools such as social media, PR and online communication.

“The considerable interest on the part of our customers and the lively discussion that followed the Campus Day showed us that we have really hit the right note with marketing and communication decision-makers with this subject. We are currently in the process of developing a toolbox for the strategic linking of live and virtual communication in order to be able to offer our customers an efficient and viable solution for this highly complex topic,” said Dr. Andrea Vossen, Chief Creative Officer at Uniplan.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Cologne

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The new office is located in the main commercial area of the city. In 2013, the new World Trade Center will be completed and opened there. Under the management of Managing Director Michael Tu, who also manages the Uniplan office in Taipei, around 15 employees will work at the new office and be responsible largely for businesses in southern Taiwan. The team's circle of customers will include numerous government organisations, such as the ministry of education, the ministry of culture, the town planning office and southern Taiwan’s ministry of economics.

In the past, Uniplan Taiwan planned and implemented numerous projects, also some mega-events. These have included the opening and closing ceremonies of the World Games 2009 in Kaohsiung, the Hakka Expo in Taipei as well as the Taiwan International Beverage Festival in Kaohsiung.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The agency has already planned appearances at international trade fairs, meetings and congresses of the gas sector, such as Gastech in Abu Dhabi, gat in Leipzig and Oil & Gas in Kiev. An additional joint project was the brand presentation at SHK, the trade fair for sanitation, heating, air conditioning and renewable energy in Essen.

At E-world, the leading trade fair for energy and water management, in Essen, E.ON appeared with a 625 m2 main booth and a 300 m2 joint booth for E.ON Gas Transport, E.ON Gas Storage and NetConnect Germany areas. Alongside design and implementation of the trade fair stands, Uniplan also created the accompanying communication measures. The task was to communicate the repositioning of E.ON using the three-dimensional arrangement.

Based on an analysis examining the previous company appearances according to a neuro-marketing approach, Uniplan developed a completely new stand design. The distinctive roof reflected the E.ON-typical design elements and was thus an unmistakable carrier of the brand. At the same time it formed the visual bracket to enclose the areas of energy and gas. Besides the familiar red and white colouring, new warm colours and materials were used inside, creating a warm feel. The booths inside and outside made it possible to engage the customers in a technical dialog face-to-face. E-world was a complete success for E.ON: 6,044 visitors, around a third of the total for the trade fair, visited the E.ON stand. This is almost double the number from the previous year.

“With our new aesthetically high-quality stand design, we have not only signalled a clear move into the market, but were able to almost double our customer interaction figures year on year. For us, this is the deciding step towards a successful, harmonised market presence, and thus a distinctive three-dimensional appearance,” according to Bernhard Graf, Head of the Marketing Communication Section at E.ON Ruhrgas.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Mercedes-Benz Trucks will be represented at the international construction and mining equipment trade fair in Munich from 19-25 April 2010, with a stand covering an area of over 1,000 sq. m. Uniplan has developed a communication concept based on the brand promise “Trucks you can trust” and with a strong creative focus.

“The concept of Uniplan has convinced us, above all, because the surprisingly innovative and highly creative concept fulfils our own high standards and shows our closeness to our target market impressively. We are certain that we will make a lasting positive impression on visitors to the trade fair with our distinctive stand construction”, says Peter Kreutz, manager of Event Marketing Communication at Mercedes-Benz Trucks.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Notably some of the Hong Kong team has been working at Uniplan for a substantial time; therefore, Uniplan Hong Kong was proud to acknowledge their hard work and commitment with a ceremony of ‘Long Service Recognition Awards’.

The ‘Long Service Recognition Award for 10 Years’ went to Lap Chung Fung, Lam Hung Chan, Yin Ping Chan and Man Ying Pak for their loyalty and team work over the 10 year period. For their continuing support and enthusiasm in the past 15 years, Rob Von Pflug, Danny Sze and Daphne Choi were awarded the ‘Long Service Recognition Awards for 15 Years.’ Percy Lee and Werner Linke have played huge roles in Uniplan Hong Kong’s success since 1988, therefore, achieving the prestigious ‘20 Years Long Service Recognition Award’.

Uniplan Hong Kong congratulated and thanked all award winners for their contributions to the hundreds of exhibitions and events Uniplan has delivered in the Asian Pacific region over the years.

Under the motto “Just get there better”, sales staff and field workers of the regional head offices at different locations throughout Germany were familiarised with the new concept in a creative way, using interactive workshops. The objective was to address the participants at an emotional level and thus to inspire them with enthusiasm for the new concept. “Edutainment”, closely related to the product, was therefore the focus of the events. The motto was the content and visual thread running through the entire communication before, during and after the event. Thus the guests were led through the event premises by a specially created navigation system. After they had been divided up into workshop groups, they received their personal event timetable.

During the workshop theoretical knowledge was communicated, and sales conversations were practised in different situations with a professional communication coach, and then analysed. In this way, the participants were able to put their knowledge to practical use directly. The emotional conclusion of the event was a huge SIGNAL IDUNA logo, made up of photos of the participants. 

“For us the series of events was a complete success. We were able to inspire our sales and field staff about our new advice concept on a lasting basis, and thus turn them into convincing product ambassadors”, said Torsten Uhlig, the head of the Marketing department at SIGNAL IDUNA.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The Connect Award was given for the fourth time in succession for the most successful overall presentation at the E-world fair. The main assessment criterion is the extent to which the objective of the fair promotion has been achieved in a thematic, creative and communicative way. One Gold and one Silver Award each are given in the three categories S, M and L. The jury was convinced by the consistent implementation of the motto in the stand architecture right down to the give-aways, and by the fact that the structure of the ceiling and the graphic of the stand presented both of the company’s core themes “Transparency and Energy” in a visual way. 

“We are delighted with this award, which represents proof that we and Uniplan have gone along the right road together. Customers have really taken to our idea: the number of discussions and the amount of time that people stayed at our stall have increased dramatically”, says Alexander Land, the head of Customer Communication at E.ON Gas Transport.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The Exhibit Design Awards are allocated by an international jury for outstanding projects worldwide in trade fair and exhibition design. It is awarded once a year by the American Exhibitor Magazine. In recent years Uniplan and Sony Computer Entertainment have already received awards: In 2007 the design of the brand promotion at the Games Convention received the Silver award and a year later the EDGE award, the top prize given at the Exhibit Design Awards.

“To be given another Exhibit Design Award is a really super achievement for us. It shows that our innovative idea of designing the brand promotion at gamescom 2009 with user generated content can also score in an international comparison”, says Ulrich Barbian, the Marketing Director of Sony Computer Entertainment Deutschland.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Veit Rotthoff can look back at more than ten years of experience in live communication and has already lent support to numerous companies in the various disciplines. Before joining Uniplan, the business economist worked as a Senior Manager for Business Development at Kogag. He consulted and supported companies such as Deutsche Telekom, Deutsche Post DHL, IKEA, Sony Ericsson and Scout 24.

Some of the projects he managed won the EVA Award, the Austrian Event Award and the POS Marketing Award. His career to date has included positions at various sponsoring, promotion and event agencies such as Sponsor Partners, DO IT! and ACOM*WGS Communication.

“I am delighted to welcome Veit Rotthoff as another experienced live communication manager to our team”. He will be offering our existing customers communication that is networked across all disciplines from a single source,” said Christian Brühe, Uniplan’s Group CEO.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

On the evenings of 22 and 23 January 2010, a number of passers-by in the centre of Cologne were given a surprise. As if from nowhere, abstract, original statements could suddenly be read on people’s stomachs and backs as they stood around or hurried past. An Uniplan scout troop was on the loose reminding people of these good intentions by projecting messages on to passers-by. The personal approach meant that it wasn’t only those who had something projected on them who got the message. Those who were just observing got actively involved too.

Thus a lady on her way to the opera was astonished to read the sentence “Change your attitudes” on her partner’s coat, and after a brief discussion informed him that in future he really should take this advice to heart. On an elderly man’s back, passers-by were amazed to read the statement “Rejuvenate your wisdom”. They started lively discussions about how he could set about doing that at his age. Though the bit about wisdom was certainly something that could be put into effect one way or another. An Italian couple on the other hand felt that Mediterranean types would have no problems at all with the statement “Stretch your imagination”. Other advice too, such as “Revitalise your emotions” and “Transform your hopes” triggered a lively dialogue between the projected message and the observers. 

“We put human beings right at the centre of our campaign. Through its function as a direct projection surface, we created an original type of communication, which surprised people above all by its directness”, said Dr. Andrea Vossen, Chief Creative Officer at Uniplan, who initiated the campaign. “That did more than just blur the border between image and observer. It automatically created an interaction between the people themselves.”

You can see more about the campaign at http://www.change-your-reality.com

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Uniplan’s responsibilities will include working out the overall design, planning, organisation and execution of the event, managing all its aspects, looking after sponsors, dealing with communications and evaluating everything. About 30,000 motorbike fans from all over the world take part in what is the seasonal highlight of the sector. Once again, this time on its tenth anniversary, the event takes place in Garmisch-Partenkirchen, and there will be a number of surprise highlights for the guests to celebrate the jubilee.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

“We are delighted to have a partner like Uniplan at our side, with which we can communicate on an equal basis. Together we will develop a new communications strategy, which fits in with our brand and which we can use in future efficiently at all our trade fair promotions”, says Torsten Scholz, head of marketing at itelligence.

About itelligence
itelligence is one of the leading international full-service providers of solutions in support of SAP solutions, employing about 1,400 highly qualified employees in 17 countries and in five regions (America, Asia, Western Europe, Eastern Europe and Germany/Austria). As a frequently awarded SAP partner itelligence realizes complex projects in the SAP solution-based environment for over 3,000 customers worldwide. In 2006, itelligence obtained gold-level status as an SAP channel partner as part of the SAP PartnerEdge™ program in Germany, and in the U.S. in 2007. The company’s services in support of SAP solutions range from consulting and licensing to outsourcing and services to proprietary industry-specific SAP. In 2008, itelligence generated total sales of EUR 216.6 million.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com