uniplan™

Mercedes-Benz Trucks will be represented at the international construction and mining equipment trade fair in Munich from 19-25 April 2010, with a stand covering an area of over 1,000 sq. m. Uniplan has developed a communication concept based on the brand promise “Trucks you can trust” and with a strong creative focus.

“The concept of Uniplan has convinced us, above all, because the surprisingly innovative and highly creative concept fulfils our own high standards and shows our closeness to our target market impressively. We are certain that we will make a lasting positive impression on visitors to the trade fair with our distinctive stand construction”, says Peter Kreutz, manager of Event Marketing Communication at Mercedes-Benz Trucks.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Under the motto “Just get there better”, sales staff and field workers of the regional head offices at different locations throughout Germany were familiarised with the new concept in a creative way, using interactive workshops. The objective was to address the participants at an emotional level and thus to inspire them with enthusiasm for the new concept. “Edutainment”, closely related to the product, was therefore the focus of the events. The motto was the content and visual thread running through the entire communication before, during and after the event. Thus the guests were led through the event premises by a specially created navigation system. After they had been divided up into workshop groups, they received their personal event timetable.

During the workshop theoretical knowledge was communicated, and sales conversations were practised in different situations with a professional communication coach, and then analysed. In this way, the participants were able to put their knowledge to practical use directly. The emotional conclusion of the event was a huge SIGNAL IDUNA logo, made up of photos of the participants. 

“For us the series of events was a complete success. We were able to inspire our sales and field staff about our new advice concept on a lasting basis, and thus turn them into convincing product ambassadors”, said Torsten Uhlig, the head of the Marketing department at SIGNAL IDUNA.

For additional information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The Connect Award was given for the fourth time in succession for the most successful overall presentation at the E-world fair. The main assessment criterion is the extent to which the objective of the fair promotion has been achieved in a thematic, creative and communicative way. One Gold and one Silver Award each are given in the three categories S, M and L. The jury was convinced by the consistent implementation of the motto in the stand architecture right down to the give-aways, and by the fact that the structure of the ceiling and the graphic of the stand presented both of the company’s core themes “Transparency and Energy” in a visual way. 

“We are delighted with this award, which represents proof that we and Uniplan have gone along the right road together. Customers have really taken to our idea: the number of discussions and the amount of time that people stayed at our stall have increased dramatically”, says Alexander Land, the head of Customer Communication at E.ON Gas Transport.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

The Exhibit Design Awards are allocated by an international jury for outstanding projects worldwide in trade fair and exhibition design. It is awarded once a year by the American Exhibitor Magazine. In recent years Uniplan and Sony Computer Entertainment have already received awards: In 2007 the design of the brand promotion at the Games Convention received the Silver award and a year later the EDGE award, the top prize given at the Exhibit Design Awards.

“To be given another Exhibit Design Award is a really super achievement for us. It shows that our innovative idea of designing the brand promotion at gamescom 2009 with user generated content can also score in an international comparison”, says Ulrich Barbian, the Marketing Director of Sony Computer Entertainment Deutschland.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Veit Rotthoff can look back at more than ten years of experience in live communication and has already lent support to numerous companies in the various disciplines. Before joining Uniplan, the business economist worked as a Senior Manager for Business Development at Kogag. He consulted and supported companies such as Deutsche Telekom, Deutsche Post DHL, IKEA, Sony Ericsson and Scout 24.

Some of the projects he managed won the EVA Award, the Austrian Event Award and the POS Marketing Award. His career to date has included positions at various sponsoring, promotion and event agencies such as Sponsor Partners, DO IT! and ACOM*WGS Communication.

“I am delighted to welcome Veit Rotthoff as another experienced live communication manager to our team”. He will be offering our existing customers communication that is networked across all disciplines from a single source,” said Christian Brühe, Uniplan’s Group CEO.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

On the evenings of 22 and 23 January 2010, a number of passers-by in the centre of Cologne were given a surprise. As if from nowhere, abstract, original statements could suddenly be read on people’s stomachs and backs as they stood around or hurried past. An Uniplan scout troop was on the loose reminding people of these good intentions by projecting messages on to passers-by. The personal approach meant that it wasn’t only those who had something projected on them who got the message. Those who were just observing got actively involved too.

Thus a lady on her way to the opera was astonished to read the sentence “Change your attitudes” on her partner’s coat, and after a brief discussion informed him that in future he really should take this advice to heart. On an elderly man’s back, passers-by were amazed to read the statement “Rejuvenate your wisdom”. They started lively discussions about how he could set about doing that at his age. Though the bit about wisdom was certainly something that could be put into effect one way or another. An Italian couple on the other hand felt that Mediterranean types would have no problems at all with the statement “Stretch your imagination”. Other advice too, such as “Revitalise your emotions” and “Transform your hopes” triggered a lively dialogue between the projected message and the observers. 

“We put human beings right at the centre of our campaign. Through its function as a direct projection surface, we created an original type of communication, which surprised people above all by its directness”, said Dr. Andrea Vossen, Chief Creative Officer at Uniplan, who initiated the campaign. “That did more than just blur the border between image and observer. It automatically created an interaction between the people themselves.”

You can see more about the campaign at http://www.change-your-reality.com

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

Uniplan’s responsibilities will include working out the overall design, planning, organisation and execution of the event, managing all its aspects, looking after sponsors, dealing with communications and evaluating everything. About 30,000 motorbike fans from all over the world take part in what is the seasonal highlight of the sector. Once again, this time on its tenth anniversary, the event takes place in Garmisch-Partenkirchen, and there will be a number of surprise highlights for the guests to celebrate the jubilee.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com

“We are delighted to have a partner like Uniplan at our side, with which we can communicate on an equal basis. Together we will develop a new communications strategy, which fits in with our brand and which we can use in future efficiently at all our trade fair promotions”, says Torsten Scholz, head of marketing at itelligence.

About itelligence
itelligence is one of the leading international full-service providers of solutions in support of SAP solutions, employing about 1,400 highly qualified employees in 17 countries and in five regions (America, Asia, Western Europe, Eastern Europe and Germany/Austria). As a frequently awarded SAP partner itelligence realizes complex projects in the SAP solution-based environment for over 3,000 customers worldwide. In 2006, itelligence obtained gold-level status as an SAP channel partner as part of the SAP PartnerEdge™ program in Germany, and in the U.S. in 2007. The company’s services in support of SAP solutions range from consulting and licensing to outsourcing and services to proprietary industry-specific SAP. In 2008, itelligence generated total sales of EUR 216.6 million.

For additional press information or if you have any enquiries, please contact:

Annette Dieckmann
Corporate Communications

Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln

T +49 (0) 221.8 45 69 - 106
F +49 (0) 221.8 45 69 - 4106
a.dieckmann@uniplan.com