Fujifilm
Fuji Brand World at Photokina
- Customer Fujifilm
- Industry Consumer Goods
- Region Europe
- Category Trade Fair
Picture the future. Photokina is the leading international trade show for imaging, photography and technology. It is a must for all global players. Together with our partner Dentsu we stage Fujifilm perfectly to the extent of 4,500 square metres.
With the “Fujifilm. Picture the Future.“ theme, visitors to the 4,500 square metres stand experienced a perfectly staged brand world. The objective of the presentation? To strengthen Fujifilm’s consumer products. The focal point of the communication measures is the issue of “digital photography”. Live acts present the wide range of Fujifilm products. The entrance area gives an insight into the future of pictures and of cameras using prototypes. The concept worked: the trade show attracted more than 160,000 visitors and Fujifilm exceeded its forecast revenue by far.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
| Send Print Download (PDF) Back |

