Hama
at IFA
- Customer Hama
- Industry Consumer Goods
- Region Europe
- Category Trade Fair
The World of Hama In September, the entertainment electronics industry meets in Berlin for the IFA. Among those present is the accessories specialist Hama. Under the motto “The World of Hama”, the company is represented in a separate hall and with a stand of more than 1,100 square metres.
Hama presents itself with a newly designed trade fair concept and an open stand design. The stand concentrates the product variety of the company in unique product worlds and makes them the focus of trade fair communication. Our design of the trade fair stand uses using oversized cylinders in which the various Hama worlds are presented. Inside the expansive cylinders, we create the Hama worlds by means of silhouette scenarios. The generously sized consumer area is not only used as a mere information platform but also actively involves the trade fair visitors into the action in order to familiarise them with the Hama products. Visitors to the retailer centre of the Hama stand are introduced to in excess of 50 new designs as well as diverse product ranges.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
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