Honda
at Beijing International Automotive Exhibition
- Customer Honda
- Industry Automotive
- Region Asia
- Category Trade Fair
On a green trip. Environmental protection – the theme of Beijing International Automotive Exhibition. With its advanced technology, Honda promotes environmental awareness and compatibility in an especially intensive way. In our brand promotion at Beijing International Automotive Exhibition, we therefore give this particular prominence.
At Auto China we design and realize the shared stand of Honda (Japan), Guangzhou Honda and Dongfeng Honda. The challenge is to present the umbrella brand, but also to allow sufficient space for the products of the three sub-brands. The theme of environmental protection should also be conveyed by the trade fair stand. Thus we use recyclable materials wherever possible. The curved canvas wall forms the backbone and thus the umbrella for the three brands. The vehicles are subdivided by types, not by brands, all three logos appear in the same place. The organic form of the rear wall recalls waves and mountains. Pillars as abstract trees, the ceiling – a dazzling blue sky. Elements of a natural, healthy environment. And so a green brand promotion for the three Honda brands, which fascinates the visitors.
Contact:
Uniplan Shanghai
Karen Arndt
k.arndt@uniplan.sh.cn
Chris Tam
c.tam@uniplan.sh.cn
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