Kodak
at Photokina
- Customer Kodak
- Industry Consumer Goods
- Region Europe
- Category Trade Fair
Unleash the power of pictures. Can a trade fair stand be a brand world, perfectly staged art gallery and even a theme in itself? Here’s the proof: with the theme “Unleash the power of pictures”, Kodak’s brand image meets customers’ expectations.
The concept drawn up by Mirror Show Management of Rochester, NY highlights the "new" Kodak, that is all about digital photography, from creation to output. The "Kodak Gallery" that allows you to store, share and retrieve your pictures remotely online, comes alive with an architecture of clean lines, white walls and parquet floors, displaying images of renown photographers such as June Harrison, Pep Bonet and Damaso Reyes. The Kodak presence is all about giving the brand a new face to the photography marketplace.
Contact:
Uniplan Basel
Robert C. Campbell
uniplan@uniplan.ch
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