Lancôme
BEX3 Launch
- Customer Lancôme
- Industry Consumer Goods
- Region Asia
- Category Event
Focus on women. Shanghai – Melting pot for fashion and cosmetics. We accompany Lancôme in their first event on the Chinese market. The introduction of the BEX3 product line.
The primary objectives are to create brand awareness and to expand its market share in the core target group of women. Of course, this only works if the product and brand world are accessible. That’s why, with the help of a terminal, we demonstrate to guests the effects that emotional changes can have on the skin. The launch event in the “Crystal Whiting Palace” is enhanced by a podium, a seminar and a test service area. What was the result for the Lancôme brand? One of its most successful product launches in the last two years in China. It also enjoyed a clear increase in revenue and brand awareness among the target group.
Contact:
Uniplan Shanghai
Karen Arndt
k.arndt@uniplan.sh.cn
Chris Tam
c.tam@uniplan.sh.cn
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