Peugeot
at IAA Commercial Vehicles
- Customer Peugeot
- Industry Automotive
- Region Europe
- Category Trade Fair
Welcome to the parking deck! In an area of almost 2,000 sqm, in an environment which needs to suit the brand and be cost-efficient, PEUGEOT wants to give its products an unforgettable image. Possible at a trade fair? Here is proof positive: PEUGEOT’s brand promotion.
PEUGEOT greets visitors of the IAA Commercial Vehicle Show in an authentic context of day-to-day private and working life, where vehicles and drivers are constantly on the move. Under the motto "Welcome to the parking deck”, visitors experience an authentic environment. With everything that goes along with it: parking areas, building complexes, street scenery. The main attraction is a trade fair stand with no floor. Lines drawn on the venue concrete represent parking spaces and distinguish the stand area from the competition. The entire design is clear, well laid out and functional. Budget constraints were seen here as a challenge, not an obstacle to a creative trade fair concept, and PEUGEOT was successful in being both attention-grabbing and cost efficient.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
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