Sony PlayStation
at the 2007 Games Convention
- Customer Sony PlayStation
- Industry Consumer Goods
- Region Europe
- Category Trade Fair
- Awards Presented with the Exhibit Design Award and the iF Communication Design Award.
Welcome at the Paradis3 Motel. To introduce the PlayStation 3, we developed a complete style guide for all below-the-line measures such as promotions, trade fair presentations and events. This turns two-dimensional communication into a real product experience.
The virtual story of the “Paradis3 Motel” is played out in 3D, making it real. True to its “This is living” theme, PlayStation3 turns gamers into leading actors in its classic campaign. Visitors can sit on suitcases, classic or lounge sofas and play together in a relaxed lobby atmosphere. In the restaurant’s dining room adorned with luxurious chandeliers people sit playing opposite each other at a long table. The imaginative design, planned down to the finest detail, also has many surprises in store for over 185,000 visitors. They dive right into the 2,000 square metre PlayStation gaming world.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
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