Toshiba
Truck Tour
- Customer Toshiba
- Industry Consumer Goods
- Region Europe
- Category Roadshow
- Awards Presented with the Galaxy Award.
Be part of the game. A mobile showroom as a truck – for the globally operating IT corporation Toshiba, we are designing a special roadshow for the FIFA World Cup. The goal is to establish a multitude of direct and indirect contacts for companies and products.
A truck constructed as a mobile showroom brings the Toshiba world of experience directly to the stadiums and dealers. The central element of the truck is a 13-metre high football as an air dome, designed in the Toshiba branding. High-performance projectors transmit the 360 degree media projection onto the interior of the air dome. As dusk descends, the external cover of the ball drops away and thus reveals a look at the media projection. That means the truck is also an eye-catcher at night. On more than 200 event days, from the start of the Confederation Cup through to the World Cup final, more than half a million visitors will experience the truck live.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
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