Volvo
Park Lounge
- Customer Volvo
- Industry Automotive
- Region Europe
- Category Roadshow
- Awards Presented with the EVA Award.
Slow down and have fun. Uniplan presents Volvo vehicles. We are not focusing on the traditional car dealership here, but developing an integrated roadshow concept outdoors which perfectly suits the target group.
The idea is the “Volvo Park Lounge 2004 – Music, Picnic & More”. The venue comprises seven beautiful parklands and castle grounds in Germany. In this unusual ambience, the latest range of models is presented to the visitors. The relaxed lounge atmosphere matches the target group and underlines the premium profile of the brand. A Volvo covered in artificial turf is the key visual and announces the Germany-wide Volvo tour. The interactive experience of product features in a relaxed environment is the main focus. Volvo thus presents itself to a broad audience as an emotional and dynamic lifestyle brand. With nearly 5,000 visitors in six weeks and all test drives fully booked, the high interest amongst customers, interested parties and dealers is obvious.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
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