ZDF
at IFA 2009
- Customer ZDF
- Industry Media
- Region Europe
- Category Trade Fair
Images which move you. IFA 2009 in Berlin – a trade fair of superlatives. Here, everything revolves around entertainment electronics, information and communications technology. And ZDF is right in the middle of it. The broadcaster presents itself as a pioneer in digital TV.
HDTV - the new dimension of television. ZDF uses HDTV to bring viewers close up to events. Our idea for IFA? Sport on ZDF. The concept combines the clarity and consistency of the ZDF design with spectacular HDTV experiences on oversized screens. In this way, “sport competence on Channel 2” is presented as a strong, clear vision. In the form of "design quotations" using design elements from different types of sport, we create a unique aesthetic experience – an exciting symbiosis of an interactive world of experiences, clear ZDF design and the exciting world of sport. On the stand at the fair there are six HD adventure stations which communicate to visitors the impressive quality of HDTV. All of them show exciting scenes from different sporting disciplines. All this life-size. The visitors are enthusiastic. Over 220,000 visitors prove: the concept has worked.
Contact:
Uniplan Cologne
Christine Zsolt
T +49 (0) 221.8 45 69 - 100
c.zsolt@uniplan.com
| Send Print Download (PDF) Back |