Growth in the Chinese car market is on the up, at the same time that energy consumption specifications are tightening and new competitors making cleaner vehicles are vying for consumers’ attention. One ‘traditional’ brand has a great advantage - Volvo’s unassailable reputation for commitment to design and sustainability. With the new S90, our task was to create an experience where Volvo’s philosophy of ‘Designed Around You’ made a memorable impact.
Refinement and craftsmanship
Using curved wood and clean lighting, the stand construction was a physical expression of the Scandinavian refinement and craftsmanship Volvo embodies. Having conveyed the brand’s powerful combination of technology and the ‘human-made’ aspect, our work went far beyond the auto show itself.