“Everyone has a plan until they get punched in the mouth” – Mike Tyson
As CSO Andrew works closely with the Group CEO and the global board on strategic business development and transformation initiatives.
A business leader with over 20 years of experience, Andrew has client marketing experience as well as creative and design agency experience. He has spoken and contributed regularly on the metaverse/web3, the experience economy, experience design, marketing and branding, as well serving on the jury for various regional awards.
Prior to Uniplan, Andrew was Chief Experience Officer of Brytehall, a premium NFT marketplace. Before Brytehall Andrew was Regional Managing Director Asia Pacific for Eight Inc. Before Eight Inc., Andrew was Managing Director Southeast Asia for Imagination. Prior to agency life, he held senior marketing roles with The Economist Group and Fortune Magazine.
Andrew is an avid surfski paddler and a keen home cook. He is based in Beijing.