Sonny Shen

Sonny has over 20 years of consulting experience in brand building, experiential marketing, integrated marketing communications, Martech and corporate communications across different industries including technology, premium lifestyle, automobile, FMCG and B2B. In her role as Managing Director of Uniplan Shanghai, Sonny is responsible for the full P&L and Change Management. Previously, she was Managing Director at Edelman Public Relations and General Manager APAC for RR Donnelley Marketing Solutions Business Unit. Sonny is also acting as the deputy general secretary at the China Association of National Advertisers research institute, supporting the annual China Brand Day organization. Born in Shanghai, Sonny has worked in Mainland China, Hong Kong, Latin America and received her EMBA from the Marshall School of Business at the University of Southern California in 2010. Sonny likes Nature, Visual Arts and Food.