Introduction
Embracing the digital era and realising Lincoln's retail 2.0 transformation.
In the current retail environment, digitizing customer journeys and facilitating online sales interaction are of paramount importance. As part of Lincoln's digital transformation process, the brand aimed at stepping up its showroom experience.
The Challenge
Our team was tasked to connect the brand’s digital touchpoints and digitize data collection systems. Through this process, the Lincoln Way once again set a new benchmark for online retail experience in the automotive industry.
What we did
Bridging online and offline customer experiences, we created a borderless connected journey, which completed the process of digitisation and infused the Lincoln Way with a new set of intelligent practices.
