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insight

Plug, Play, Transform: Uniplan Cubes for Mobile Brand Experiences

published:
09.07.2025
length:
2 minutes
  • Architecture36
  • Build68
  • Concept Design100
  • Exhibitions & Tradeshows36
  • Mobility51
  • Pop-ups & Roadshows22
  • Technology41
  • Architecture36
  • Build68
  • Concept Design100
  • Exhibitions & Tradeshows36
  • Mobility51
  • Pop-ups & Roadshows22
  • Technology41

Meeting Change — Creating Brand Experiences Anywhere

In a fast-moving world, people seek orientation and experiences that inspire, connect, and last. Brands today need to meet their audiences where they are — at the right time, in the right place, with the right message. That’s what true client centricity means.

Mobile roadshow solutions with modular container spaces offer the perfect stage: flexible, scalable, and ready to go. Anywhere, anytime. They create immersive brand experiences that leave a lasting impact and enable direct, high-value interactions.

Since 2015, Uniplan has been crafting Modular Design Cubes — mobile experience platforms designed to flex, adapt, and be fully customised to each brand’s unique story. Drawing on our brand experience expertise, we create bespoke, sensory-driven spaces that seamlessly combine spatial design and storytelling — for roadshows, exhibitions, or as temporary brand destinations.

The goal: Modular Brand Experiences as a Strategic Tool

Short-term:

The implementation of modular and mobile brand spaces enables fast, flexible, and location-independent brand presence — for roadshows, pop-ups, or regional activations. The goal is to increase visibility, reach, and engage audiences efficiently, while addressing local communities with precise brand communication and reacting swiftly to market dynamics or trends.

Mid-term:

With scalable and adaptable structures, brands can deliver a coherent brand experience across multiple locations and formats — without sacrificing creativity or uniqueness. This strengthens brand loyalty, fosters emotional connection, and enhances brand recognition across touchpoints.

Long-term:

Modular brand experiences contribute to a broader transformation of brand architecture — towards sustainable, resilient systems. The goal is to establish a future-ready, adaptive brand platform that can evolve with cultural, technological, and ecological shifts. Ultimately, it empowers brands to create enduring relevance across any context — regardless of space, time, or format.

Various Combinations

This is not just a pop-up. These mobile event spaces are a living brand ecosystem, going beyond the ordinary and deployable in multiple verticals.

Landmark exhibition, day and night. Every location a truck and crane can reach. All season.

Endless possibilities, brought to life by one partner - based on your needs, we think, design, create, and activate your brand wherever you want.

Use Cases

  • Showroom with two levels (Client: Volvo)
  • Showroom with branding cube (Client: Polestar)
  • Temporary showroom (Client: Volvo Construction Equipment)
  • Example for an indoor set-up - brand space with VIP-terrace (Client: Volvo)
  • Temporary dealership (Client: Suzuki)
  • Showcase tower, outdoor set-up (Client: Mini)

Your benefits

Additional reach & attention — meet your audience and build meaningful relationships through direct contact

High functionality — customisable design for unique experiences and versatile use

Cost efficiency — easy transport and quick assembly

Sustainability in resources and impact — high reusability for emotional and outstanding live communication moments

At Uniplan, we turn mobility into maximum brand visibility. Our Modular Design Cubes are highly adaptable, impressively functional, and stand tall—literally. Their striking height ensures your brand is seen from afar, while their smart design keeps costs efficient and impact high.
— Andre Pöhlker, Executive Client Service Director Europe

Curious? Please contact us:

Andre Pöhlker

Executive Client Service Director Europe

+49 221 84569 806

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Nils Hartmann

Business Development & Sustainability Director

+49 221 84569 144

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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