Skip to main content
  • D
  • E
  • 中文
  • D
  • E
  • 中文

menu

  • Home
  • Work
  • Expertise
  • Insights
  • Join
  • About

stay in touch

  • follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

explore

Things we deliver:

  • Global Logistics3
  • Architecture32
  • Streaming13
  • Concept Design65
  • Brand Strategy20
  • Digital25
  • Build41
  • Exhibitions & Tradeshows24
  • Pop-ups & Roadshows14
  • Events29
  • Showrooms10
  • Campaigns8

Industries and regions:

  • APAC44
  • Mobility38
  • Technology21
  • Consumer27
  • EMEA36
  • Luxury8
  • Americas1
  • Industrial7

work

Paving the way to fully electric - the Polestar 2

client:
Polestar
region:
EMEA
  • Architecture32
  • Build41
  • Concept Design65
  • EMEA36
  • Mobility38
  • Pop-ups & Roadshows14
  • Sustainable solutions10
  • Architecture32
  • Build41
  • Concept Design65
  • EMEA36
  • Mobility38
  • Pop-ups & Roadshows14
  • Sustainable solutions10

Introduction

Introducing Scandinavian innovation to Austria

Our client Polestar, a Swedish premium electric performance car brand, is focused on design and a climate-neutral future. To meet the rising popularity of electric mobility, the company wanted to introduce the Polestar 2, their first fully electric model, to the Austrian market.

The Challenge

So, let’s get the car on the road!

Polestar has been using a completely digital sales model that enables those interested to do everything online, from booking a test drive to configuring a vehicle and placing an order. Nevertheless, one has to experience a car like the Polestar 2 and since the topic of electromobility is new territory for many, personal advice is crucial. At the market launch in Austria, customers had the opportunity to do so in the Polestar Space in Vienna – but the rest of the country was also to be electrified. The aim was to create a concept that not only represents the sleek and Polestar-typical minimalistic design but can also be delivered with relatively little effort and time.

What We Did

Choose to reuse

Our solution revolved around temporary showrooms in the form of modern glass cubes. The clue: We had built and used the cubes for our client Volvo Cars in the past. The versatile cubes are designed for easy configurations and year-round use. By giving them a facelift for Polestar, we were able to deliver a fast, yet sustainable, solution.

How We Delivered

Big impact through little effort

The remodeling was limited to the displays and furniture, the color concept and some striking design elements. Moreover, the complete technology of the cubes with heating, floor heating and air conditioning was adapted and transferred to the new layout.

The one and two-story high cubes were placed across Austria in Vienna, Wiener Neudorf, Linz, Graz and Innsbruck. The short set-up and dismantling time of the cubes, which we offer for rent, paired with the low logistical effort even allowed us to stop a set at the renowned Vienna “Eistraum” Festival. For a duration of 12 to 18 months, customers could visit the temporary destinations and engage with a Polestar specialist. By doing a test-drive, which could be booked online, they could also enjoy the feel and comfort of their potential future vehicle first-hand.

The key facts

Project: Polestar Temporary Destination

Mission: to increase the visibility of Polestar in Austria and allow for in-person test drives

Solution: temporary destinations in the shape of a modern glass cube

Result: a sustainable and resource-saving solution that strengthened Polestar’s brand presence in a new market

The numbers

15m² floor space per cube

4 locations

2-3 days construction time

12-18 months exhibition period

4-6 Uniplanners

What They Said

Polestar is a brand that has to be experienced. Although our motto is 'digital first', the individual brand experience plays an enormously important role. Together with Uniplan, we created an opportunity to do so as part of our Polestar Temporary Destinations setup. The requirements for a minimalist Scandinavian aesthetic and uncompromising sustainability were perfectly designed and implemented by Uniplan. We would like to thank Uniplan for the good cooperation and personal support.
— Lukas Steiner, Head of Operations Polestar Austria.

More to See

Related Work

  • work
    Citroen

    The Citroën Space pop-up — Embedding a French classic into China

    • APAC44
    • Architecture32
    • Brand Strategy20
  • work
    Land Rover

    The rebirth of an icon — Launching the new Land Rover Defender in China

    • APAC44
    • Build41
    • Events29
  • work
    Porsche

    Cars, tradition, heart, and soul: exhibiting 70 years of Porsche

    • Architecture32
    • Build41
    • Concept Design65

Deep Dive

Related Insights

  • Frenchness as a concept - Driving things forward in China: insights from our Citroen pop-up

  • The game has changed — Building teams that drive transformation in brand experience

  • Mobility in the metaverse – How technology may shape our experience of the city

Stay In Touch

In our world there is always something new happening — so, don't be a stranger.

message us:

follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

Do you want to connect leading global brands with their audiences? Join us

Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

Copyright 2023

  • Imprint & Privacy