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work

Adidas store opening — All day I dream about sports

client:
Adidas
region:
APAC
  • APAC44
  • Concept Design65
  • Consumer27
  • Events29
  • APAC44
  • Concept Design65
  • Consumer27
  • Events29

Noise and flash

In an increasingly fragmenting world, sports have a unique power to unite audiences globally through their shared passions.

A leading brand can legitimately celebrate its love and support for sports – but how does it grab attention among sport branding’s noise and flash? The brand may not actually stand for ‘All Day I Dream About Sport’, but the urban myth has its power. We took adidas’ restless spirit and expressed it through the vitality generated by this Beijing flagship store – its first in China.

The cycle of energy

For a brand dedicated to ‘creating the new’, we made an environment fuelled by collective energy.

In store, people could sign up for professional guidance sessions with adidas trainers. The enthusiasm of 2,000 fans meeting Olympic and other sports stars, plus the intensity and fun built up from interactive exhibits, was all captured and shared on LED screens, attracting more people into the store. This ‘cycle of energy’ fixed in the minds of consumers the idea that adidas is inseparable from a passion for sports.

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
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    Braas
    BMW
    Bytedance
    Chanel
    Covestro

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    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

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    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

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    Polestar
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    Vodafone
    Volvo
    Xiaomi

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