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Art Basel Hong Kong — Down to a fine art

client:
Art Basel
region:
APAC
  • APAC44
  • Concept Design65
  • Exhibitions & Tradeshows24
  • Luxury8
  • APAC44
  • Concept Design65
  • Exhibitions & Tradeshows24
  • Luxury8

Beyond the cliché

How do you engage art lovers and collectors, who have literally ‘seen it all’, while simultaneously attracting people who may never have been to an art fair before? And, as the art world and the idea of prestige are inextricably mixed, how do you lift the association beyond the cliché?

Not art gallery, art immersion

We tackled these challenges by redefining the idea of the ‘art gallery’ with an experience that comes closer to ‘art immersion’.

Our strategy to reinforce Art Basel’s world-class reputation with visitors, ranging from connoisseurs to the vaguely curious, was realised by complementing the calibre of the artworks with environments that exuded luxury, modernity and craftsmanship. The result was a record-breaking 80,000 visitors, representing a significant widening of the potential art market.

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Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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