Introduction
The sound of connectivity
Global connectivity is changing our lives, our human interaction and our mobility in a unique way.
But what does this connectivity actually feel like? Could it maybe even have a special sound? We took on the challenge of finding this out with an interactive live concert at Audi City Berlin.
How We Delivered
Baby, let’s improvise!
To celebrate the world premiere of the new Audi A5 Coupé, Audi City Berlin staged an interactive concert with Henrik Schwarz’s electro-acoustic trio.
We recorded the guests’ spontaneous emotional reactions to an A5 Coupé teaser and translated these into a composition of sounds with the help of software. The improvised connected concert hinged on the audiences’ feelings expressed as sound effects – an exciting synergy of humanity, technology and emotion.
Awards
This project has not only convinced our customers and us, but also the juries of global awards.
