The ultimate building partner
BMW’s reputation as ‘the ultimate driving machine’ is indisputable, but how do you help people feel the truth of such a well-known claim afresh?
You create a brand experience centre that brings to life everything from history-telling to future technology. And for a brand synonymous with precision engineering, integral quality and superb finish, BMW chose us to build it for them.
The BMW DNA
Our canvas was a 2000-square-metre-two-floor space. Our deadline? 30 days.
Our background was the deep understanding we have of the BMW DNA, which we have absorbed over our years of partnership. Our grasp of the brand heritage and identity informed our rigorous sourcing of materials, our fine crafting of elements and the exacting construction of the whole. The result was a multi-sensory experience that forges life-long relationships and brand loyalty by re-acquainting people with the essence of BMW.