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Things we deliver:

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work

BMW Experience Centre: 30 days to build lifelong relationships

client:
BMW
region:
APAC
  • APAC44
  • Architecture32
  • Build41
  • Concept Design65
  • Mobility38
  • Showrooms10
  • APAC44
  • Architecture32
  • Build41
  • Concept Design65
  • Mobility38
  • Showrooms10

The ultimate building partner

BMW’s reputation as ‘the ultimate driving machine’ is indisputable, but how do you help people feel the truth of such a well-known claim afresh?

You create a brand experience centre that brings to life everything from history-telling to future technology. And for a brand synonymous with precision engineering, integral quality and superb finish, BMW chose us to build it for them.

The BMW DNA

Our canvas was a 2000-square-metre-two-floor space. Our deadline? 30 days.

Our background was the deep understanding we have of the BMW DNA, which we have absorbed over our years of partnership. Our grasp of the brand heritage and identity informed our rigorous sourcing of materials, our fine crafting of elements and the exacting construction of the whole. The result was a multi-sensory experience that forges life-long relationships and brand loyalty by re-acquainting people with the essence of BMW.

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Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

Do you want to connect leading global brands with their audiences? Join us

Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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