Social media has revolutionised our lives and brings together billions of people from around the world. But there’s one form of communication that is more effective than them all: talking. Particularly at trade fairs, conversations about business and private endeavours are often the start of a years-long collaboration. That’s why we took on the challenge of creating a space for our client Braas where guests can come together to talk shop and converse, and visitors can share their experiences – centred round roof tiles.
What was once the village square is today social media. The square was a meeting place where important issues were discussed. Such places dedicated to communication live on in modern-day society, which we proved for our client Braas. Visitors met for one-on-one conversations away from the hubbub of the trade fair, surrounded by eight-metre-high rooftops, some of them accessible. What did people talk about? Probably about the digital transformation. Perhaps also about the red dot design award that our Braas Village received. But definitely about roof tiles.
This project has not only convinced our customers and us, but also the juries of global awards.