Urban growth, mobility, climate change: the current century’s global issues call for creative approaches. And imaginative answers in the materials industry are what Covestro prides itself on. Covestro does more than pay lip service to its commitment to innovation – it is deeply rooted in the company’s DNA. But how do you show that? By turning the nucleus of the brand into the innovation: the logo.
Can the Covestro logo itself embody innovation? Yes, it can. We built the logo out of transparent walls, six metres high, using the Covestro high-performance plastic Makrolon. As a result, visitors got a taste of Covestro’s power of innovation throughout the entire stand, not just at the sample bar. It was woven into the architecture, materials and motion design. That is what comes of truly committing to your values: an immersive stand that is innovation come to life.