Urban growth, mobility, climate change: the current century’s global issues call for creative approaches. And imaginative answers in the materials industry are what Covestro prides itself on. Covestro does more than pay lip service to its commitment to innovation – it is deeply rooted in the company’s DNA. But how do you show that? By turning the nucleus of the brand into the innovation: the logo.
This project has not only convinced our customers and us, but also the juries of global awards.