Trusted yet youthful
Market share for all auto brands in China is constantly being squeezed. Getting noticed has never been so crucial – but to add to the pressure, dealers, the media and most importantly customers need to understand the unique ideas that a brand stands for.
Adding Drama to ‘Halo’.
We took the Nissan Global Auto Show standard kit ‘Halo’ and enhanced the effect with a multi-level structure which formed a circular theatre.
The challenges of doing this were considerable: 26 tons of AV equipment combined with a seven-meter circular ceiling, creating a 360-degree presentation. The resulting ‘theatre in the round’ - vivid, energetic and above all dramatic - expressed Nissan’s user-friendly features by being visible to all.
