The traditional Chinese New Year's atmosphere
As a short video online community focusing on young people, Douyin has always attracted a large number of users, and due to Douyin E-Commerce’s recent success, more and more people now watch food-related content on the platform.
Designed to inspire
In the Chinese market, public demand for food products is becoming more and more diversified. Segmentation into categories such as health, gourmet, and convenient foods commands meeting the social and emotional needs of consumers and can become an important choice factor.
Douyin is committed to helping merchants gain insight into the latest consumer trends and industry developments, providing merchants with comprehensive e-commerce guidelines. Uniplan was briefed to create an unforgettable event to further enhance Douyin E-Commerce’s influence in the market.
What We Did
A mash-up of Chinese style and contemporary design
Chinese New Year is an important festival when tradition takes centre stage, and the sense of ritual and that typical new year flavour should always be reflected in events surrounding this season.
Bringing together Chinese style with modern elements, we delivered an event that successfully created a Chinese New Year atmosphere and yet suited the taste of the younger crowd.