In the living spaces of the 21st century, technology serves people in a truly unique way. That’s because, in addition to being smart, it offers them experiences of well-being and savouring. Naturally, Electrolux’s trade fair stand needs to reflect this emotion, which, with so many different products, is quite a challenge. And one that we were happy to take on.
In a space measuring 2,900 square metres, we built a loft with a modular wall system to provide visitors with the opportunity to explore the intuitive operation and beauty of the kitchen and home appliances. It was possible to position brands and product categories separately, yet allow them to be experienced as a whole. The solid materials and smooth surfaces drew attention to the Swedish world of products – both a visual and haptic experience for visitors. In this way, our construction placed the technology in the limelight and demonstrated just how cosy Electrolux can make a home.