Introduction
Electricity and snow, over the ice field
Yakeshi has always been regarded as the highest temple of ice drive, in this edition, Uniplan joined hands with BMW to start the ice and snow drive in Yakeshi, Inner Mongolia, riding across 1.1 million square meters of vast snowfields.
Directly facing the snow and ice, considering the driving performance, and handling fun, technology raises the temperature of luxury and comfort.
The challenge
Fearless of cold to make everything possible
BMW tailored five driving exercises for guests in the northern region.
For a pure electric model, it was undoubtedly a tough test to conquer the track at temperatures close to -30 degrees. But our team faced the challenge of Yakeshi's extreme cold and turned the 1.1 million square meters of magnificent ice surface into an arena of ultimate driving.
What We Did
Showcasing unique ice driving pleasure
The new all-electric BMW i3 is equipped with outstanding power and dynamic performance, continuing the BMW 3 Series sporty DNA and the essence of BMW i electric technology. Therefore, we created an immersive experience for guests who come to the event through the five test drive tests, including track warm-up and traction braking experience, straight-line acceleration and drift around the pile, round drift, Kinkana drift - time and track rally experience, to feel the unique ice and snow driving fun.
