Introduction
Innovating a Brighter Life
To position Hisense as a leading innovator in smart living on the global technology stage, Uniplan designed and executed their presence at CES 2026 in Las Vegas, delivering immersive booth experiences, cohesive brand storytelling, and integrated cross‑border execution by drawing on our extensive global exhibition expertise.
Centred on the theme “Innovating a Brighter Life”, we created a 2,341㎡ immersive brand experience, seamlessly blending cutting‑edge technology with everyday scenarios. The result was a vivid portrayal of Hisense’s vision of smart living, ensuring that the brand shone brightly on the international stage.
We remained true to Hisense’s brand essence, extending its global communication logic and building a unified, emotionally resonant brand image. From co‑creating the creative concept and delivering spatial design, to coordinating cross‑border resources, refining on‑site experiences, and managing booth construction, Uniplan provided end‑to‑end creative and execution services.
The Challenge
Cutting through the noise
Standing out amongst 4,000+ global brands at CES and strengthening international audiences’ recognition of Hisense’s belief that “technology serves people.
To make this a reality, we needed to bridge the gap between advanced AI and display technologies in a human-centric narrative that resonated with international audiences. This required transforming abstract brand values into an interactive, immersive journey tailored to North American lifestyle preferences.
Achieving this also meant navigating the logistical complexities of a massive booth installation and seamless cross-continental collaboration, all while adhering to the rigorous standards of an international stage.
