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work

The Experience Lab in Shanghai — OnePlus at ChinaJoy 2023

client:
OnePlus
region:
APAC
  • APAC71
  • Build66
  • Concept Design97
  • Exhibitions & Tradeshows35
  • Technology39
  • APAC71
  • Build66
  • Concept Design97
  • Exhibitions & Tradeshows35
  • Technology39

Introduction

The Experience Lab in Shanghai

At ChinaJoy, Asia's largest gaming and digital entertainment exhibition, OnePlus presented their new flagship model: the Ace 2 Pro. One standout feature is the Tiangong cooling System.

Named after the Chinese space station, the cooling system features aerospace technology for an exceptional heat dissipation performance.

The Challenge

Make a splash at ChinaJoy

There has been unprecedented competition in the mobile phone sector.

As a pioneering technology brand in China, OnePlus hopes to globally debut its heavyweight technological achievements at the 2023 ChinaJoy China International Digital Entertainment Expo and is committed to creating an unprecedented mobile phone event.

What We Did

Sincerity and a hardcore presentation

As a mobile phone brand with the mission of 'Creating Better Mobile Devices,' OnePlus is committed to providing users with sincere products and services.

This year, it made a dazzling appearance at ChinaJoy with the most important theme: a larger exhibition area, stronger event benefits, a smoother gaming experience, a hardcore technology showcase area, and the most coverage of cooperative mobile game booths. OnePlus presented a highly sincere ChinaJoy theme exhibition for users!

How We Delivered

Hello, spaceman.

The revolutionary technology of OnePlus smartphones has not only attracted gamers but also sparked our creative inspiration. In terms of design, the team uses white as the main color, complemented by the brand's iconic red, employing a simple cubic design to highlight the minimalist style and technological concept of OnePlus phones. The global debut of groundbreaking technology includes the OnePlus Performance Technology Strategy and the aerospace-grade Tiangong Cooling System, creating an immersive experience that allows you to touch and feel the powerful performance of the product in a space capsule, giving it a futuristic interior decoration.

Under the welcome of the astronaut, visitors can enter the space capsule to explore more features. By adopting the space theme, we closely grasp the trend of China's aerospace industry. On the largest booth at ChinaJoy, the image and vivid cosmic joint brand experience make it easier for visitors to feel the uniqueness of its performance.

The Key Facts

Project: OnePlus booth at ChinaJoy 2023

Task: Create an unprecedented mobile phone event at ChinaJoy

Solution: A gaming-themed experience area, high-fashion cosplayers, and professional players from the Ace Combat Team making a joint appearance.

Result: OnePlus was listed on independent media rankings as one of the top three booths at ChinaJoy

The Numbers

3 days

Over 100,000+ visitors

Over 2,000 visitors interacted at booth

What They Said

OnePlus released the Tiangong cooling system at ChinaJoy attracting cosplayers and visitors in large numbers. Even many other brands came over to be inspired from our OnePlus booth. This made us really proud of our work!
— Uniplan Project Team

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