Introduction
Rebuilding Immersive Gaming Scenarios
OnePlus and Uniplan jointly created the "OnePlus Ranking-Up Team"-themed booth at ChinaJoy 2025.
As a creative marketing pioneer, Uniplan delivered a powerful on-site experience that blended striking visuals with immersive storytelling for OnePlus' appearance at the fair.
The Challenge
Make performance visible and tangible
To strengthen OnePlus’ positioning in the gaming sector, Uniplan was tasked with creating a high-impact esports experience.
The goal was to authentically demonstrate the product’s adaptability across different gaming IPs and establish a seamless connection between gameplay scenarios and device performance.
At the same time, the activation needed to enhance brand credibility among next-gen consumers by blending immersive storytelling with precision-targeted engagement. Each segment of the design had to be precisely refined in order to allow players to truly experience tournament-level touch responses during the game.
What We Did
A gaming journey specifically designed for interaction
The booth theme was set as "OnePlus Ranking-Up Team" and included gaming scenario-based design to achieve deep resonance between the brand concept and user needs.
In terms of design philosophy, we have created exclusive spaces for each IP, and ensured the perfect presentation of the booth through real-time communication and flexible adjustments.
To get closer to young users, Top KOLs were invited to participate in the activities. To enable audiences of different game IPs to accurately experience the adaptability of OnePlus products, Uniplan collaborated deeply with OnePlus in event design, achieving precise alignment between gaming scenarios and product performance.
