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work

Taking a Step Closer to AI — OPPO Developer Conference 2024

client:
OPPO
region:
APAC
  • APAC71
  • Build66
  • Concept Design97
  • Exhibitions & Tradeshows35
  • Technology39
  • APAC71
  • Build66
  • Concept Design97
  • Exhibitions & Tradeshows35
  • Technology39

Introduction

ODC 24, a grand developer communication conference

The OPPO Developer Conference is OPPO's annual tech event where the latest software and technologies are unveiled to global developers. Centered around the theme “Taking a Step Closer to AI,” the ODC 24 focused on new experiences with ColorOS 15, AI technologies, smart ecosystems, as well as shared OPPO strategic plans and technological achievements in the era of AI smartphones.

This year, OPPO partnered with Uniplan to create the main venue, main forum, 9 sub-forums, and 7 interactive exhibition areas for ODC 24.

The Challenge

Connecting global developers with AI smartphone era

ODC 24 served as an innovative platform that connected global developers and showcased the latest technological breakthroughs guided by the theme "Taking a Step Closer to AI," presenting the latest innovations and future strategies in the AI smartphone era.

At this conference, Uniplan aimed to perfectly convey OPPO’s spirit of innovation and its active exploration of cutting-edge technologies to global developers, while creating the most captivating and immersive space for experiencing the AI era. We also hoped to closely connect OPPO with developers through this platform, exploring the endless possibilities of technology together, and stepping into a future enhanced by AI-driven intelligence.

What We Did

Design Innovative venue, forums, and interactive exhibition areas

Uniplan, in collaboration with OPPO, designed the main venue, main forum, 9 sub-forums, and 7 interactive exhibition areas, comprehensively showcasing the new features of ColorOS 15, core AI technologies, and OPPO's smart ecosystem. The exhibition areas included OPPO AI, ColorOS 15, OPPO Smart Driving, OPPO’s technological capabilities, gaming ecosystem, content ecosystem, and developer empowerment.

Each exhibition area used immersive interactive installations and unique storylines to showcase OPPO’s technological innovations and applications in the new AI smartphone era, creating a tech celebration that blends various fields.

This solution not only demonstrated OPPO’s technical strength but also reinforced the deep connection between the brand, developers, and users through diverse experiences.

How We Delivered

Construct immersive interactive installations and storylines to deeply connect with developers

By installing a variety of immersive interactive installations in the exhibition areas, including capsule toy interactions, mobile phone experience zones, mobile photography exhibitions, automotive experiences, and more, OPPO strengthened its interaction with participants and allowed them to gain a deeper understanding of OPPO AI's core technologies and product offerings.

Additionally, providing detailed explanations and guiding participants through product experiences successfully communicated OPPO’s commitment to exploring cutting-edge technologies.

Key Facts

Project: Constructing the OPPO Developer Conference 2024

Method: Work with OPPO to comprehensively present the technological innovation and future strategy in the era of AI mobile phones

Solution: Innovative design of multiple venues, forums, and interactive exhibition areas created the most engaging immersive space for experiencing the AI era.

Outcome: Uniplan successfully showcased OPPO’s technological strength in the AI era, conveyed the brand's spirit of exploration and innovation, and deepened OPPO's connection with developers and users through diverse experiences.

Numbers

9 sub-forums

7 exhibition areas

5000 attendees

200+ on-site staff

What They Said

The 12-person core team, after 3 months of preparation and execution, successfully presented the latest version of OPPO ColorOS after multiple venue selections. Over 3,000 media representatives, fans, and developers were hosted on-site. The team looks forward to more exciting future collaborations with OPPO.
— Allen Li, Account Director, Uniplan China

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