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Make Your Moment — OPPO 2026 UEFA Champions League Final Experience

client:
OPPO
region:
EMEA

Introduction

Redefining Sports Sponsorship Through Immersive Fan Engagement

During Europe’s premier football event, the UEFA Champions League Final at Budapest’s Puskás Aréna, Uniplan partnered with OPPO to turn brand sponsorship into an active fan experience.

Under the central narrative of “Make Your Moment”, our goal was to bring fans closer to the football action while simultaneously showcasing the flagship imaging capabilities of the new OPPO Find X9 Ultra.

The Challenge

Cutting Through Sponsorship Clutter with Tech-Driven Emotion

Standing out among global sponsors at one of the world’s most-watched sporting events presented several strategic and creative challenges for our team.

- Breaking Through Sponsorship Noise: At a high-density event like the Champions League Final, static logo placements fail to create long-term impact. We needed to design an interactive hub that actively pulled fans in.

- Demonstrating Tech Through Emotion: We had to make complex mobile technology — specifically the Find X9 Ultra’s super telephoto zoom and 240fps slow-motion video — easy and exciting for fans to experience first-hand.

- Bridging Global Football IP with Local Culture: We needed to harmonise UEFA’s iconic visual identity, Budapest’s distinct cultural spirit, and OPPO’s modern brand aesthetic into a cohesive 375 sqm footprint.

What We Did

Creating a 375 sqm Living Brand Experience in Budapest

Uniplan conceptualised, designed, and executed a 375 sqm, three-day living brand experience that seamlessly connected football culture with OPPO’s tech innovation.

In order to create a 7-Zone Immersive Fan Journey, we mapped out a complete story-driven experience guiding visitors through Reception, Photo Gallery, Product Showcase, Interactive Trial Zones, and the Main Stage.

For the UEFA 5v5 Celebrity Match, we produced a high-energy showdown in Budapest featuring legendary players Claude Makélélé and Theo Walcott playing alongside global sports KOLs.

Additionally, we engineered a UGC Activation Engine by setting up dedicated post-match interview and selfie zones designed to prompt fans and influencers to generate high-quality content across global social media channels.

How We Delivered

Fusing Design, Technology, and Execution

Our team took a holistic approach to bridge sport, local culture, and flagship hardware with precision.

By integrating UEFA’s legendary iconography with Budapest’s architectural and cultural elements, we elevated the visual prestige of the 375 sqm pavilion.

Rather than relying on isolated product demos, we embedded the Find X9 Ultra’s key capabilities directly into the live match flow through feature-driven gamification, utilizing 240fps slow-motion to capture star player entrances, 1v1 duels, and double-score goal moments.

From managing top-tier sports stars and international KOL logistics to controlling crowd flow over three full days, Uniplan ensured flawless end-to-end operational execution on-site.

The Key Facts

Project: OPPO 2026 UEFA Champions League Final Experience

Task: Stand out amidst the high-density sponsorship noise at Budapest’s Puskás Aréna during the UEFA Champions League Final, while converting OPPO’s Find X9 Ultra flagship imaging performance into an authentic, active fan experience.

Solution: Conceptualised and executed a three-day living brand pavilion featuring seven themed touchpoints, a star-studded UEFA 5v5 Celebrity Match, and feature-driven gamification that embedded Find X9 Ultra’s long telephoto zoom and 240fps slow-motion directly into the live action to fuel global UGC activation.

Result: Delivered a three-day continuous fan experience on a 375 sqm footprint, generating massive overseas UGC and cementing an unforgettable connection between OPPO’s imaging capabilities and top-tier global football IP.

Numbers

3 Days of immersive brand engagement

375 sqm brand experience zone

Massive Overseas UGC associating OPPO's imaging performance directly with top-tier sports moments