Introduction
Efficiency Sparks Connection
For their booth at the bauma trade fair in Munich this year, our customer Volvo CE wanted to put the focus on exclusively electric machines, digital solutions, efficiency & automation.
Their goal was to position themselves as a thought leader in the field of electric construction equipment while placing the human factor at the heart of everything, providing an unforgettable experience to the visitors.
The Challenge
Electric Focus, Practical Solutions
The key challenge was to showcase only electric machines and digital services, while simultaneously presenting Volvo CE as a holistic solution provider that combines product innovation with connected, future-oriented systems.
An additional logistical challenge was placing the heavy machinery and vehicles on the carpeted floor of the booth. We solved this by strategically installing floor tiles underneath the machines for transport.
What We Did
Where Machinery Meets Minimalism
We took inspiration from the dynamic energy of a construction site to shape the architectural concept of the booth, creating an environment that would authentically showcase Volvo CE’s electric machine fleet and the central Solutions Bar.
Paired with clean Scandinavian design elements, the space was to reflect the brand’s core values and to position Volvo CE as a holistic provider of both advanced machinery and smart, connected services.
