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Translating a Century of Legacy – The Zott 100-Year Anniversary

client:
Zott
region:
EMEA

Introduction

Orchestrating a Historic Centenary

To celebrate Zott’s 100-year anniversary, Uniplan conceptualised, engineered, and executed a spectacular two-day celebration that transformed raw land into a premium event campus.

Designed to honour a century of brand history while delivering a festival atmosphere, the two-day event welcomed around 2,100 guests in total, beginning with an exclusive VIP night followed by a massive celebration for all employees the next day. Serving as the lead force, Uniplan provided a full-scope turnkey execution that bridged rich company history with an unforgettable brand experience.

Challenge

Engineering a Premium Event Campus on Raw Ground

Building a monumental, multi-stage anniversary experience required turning a raw site of over 5,000 sqm into a fully operational event venue.

To support the massive crowd, the location required a complete infrastructure built entirely from scratch. The central challenge lay in executing complex site logistics, laying down temporary infrastructure, and constructing full utility networks while simultaneously maintaining a welcoming atmosphere across the event campus.

What We Did

Designing a World of Legacy and Entertainment

We designed a dynamic venue concept that seamlessly combined rich heritage with exclusive festival entertainment.

To deliver a complete brand experience, our scope extended to the full catering concept, site decoration, and coordination. At the heart of the experience was a 3,800 sqm cubic pavilion, inside of which we created a cosy yet grand atmosphere anchored by a suspended gauze fabric of over 100 metres in length, projecting dynamic candle graphics and various custom content throughout the event.

The setup was complemented by a custom-designed, immersive on-site museum detailing Zott’s 100-year history, while outside, a stylish lounge framed by an architectural Skyliner canopy welcomed guests. To top off the electric atmosphere, we built two stages, including an outdoor round arch stage which set the scene for a spectacular live show by German rock legend Peter Maffay.

How We Delivered

Full-Scope Operational Execution

Over an almost two-year planning and execution journey, Uniplan provided complete end-to-end management, leading spatial design, physical production, and full-spectrum event orchestration.

Our teams managed the creative design and operational implementation, from conceptualising the main tent layout to directing the physical builds, laying custom-paved walkways, and deploying full kitchen, office, and WC container networks across the 5,000+ sqm grounds.

Beyond the physical build, Uniplan steered the complete live operational ecosystem: coordinating catering logistics, managing overall site decoration, and directing artists and external event personnel. The result was a historic brand celebration that effortlessly turned raw ground into a fully functional premium event campus.

Facts

Project: Zott 100-Year Anniversary Celebration

Mission: To design, engineer, and execute a two-day centenary celebration for Zott, transforming raw grounds into a fully functional event campus.

Solution: We designed an immersive on-site museum detailing Zott's 100-year legacy, built a monumental cubic pavillion featuring a 100m+ suspended projection gauze fabric, developed the catering concept and decoration, set up an outdoor Skyliner lounge, and coordinated all artists and external personnel across two live stages.

Result: A flawless end-to-end design and turnkey production across 5,000+ sqm of transformed raw land, complete with custom-paved walkways, kitchen, office, and WC container networks for around 2,100 total guests.

Numbers

5,000+ m² event area

3,800 m² cubic pavilion

approx. 2,100 guests on two days

100+ m suspended gauze fabric

2 live stages (in- and outdoor)