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work

A Virtual Debut — Reinventing the Car Launch with GAC

client:
GAC Motor
region:
APAC
  • APAC71
  • Concept Design97
  • Digital32
  • Events51
  • Mobility51
  • Streaming14
  • APAC71
  • Concept Design97
  • Digital32
  • Events51
  • Mobility51
  • Streaming14

The next generation of launch events

After the cancellation of the 2020 Geneva Motor Show, car manufacturers immediately needed to rethink and come up with innovative concepts to approach their target groups.

Smiling in the face of adversity, GAC partnered up with Uniplan to realise its first completely virtual launch in the history of the company. By intertwining technology and entertainment, the event became a successful platform for clients.

New challenges turn new beginnings

To adequately stage the reveal of GAC’s new GS8S, we used the newest augmented reality technology and freed ourselves from conventional space limits.

In doing so, we created a sophisticated story line which lead the viewers through the event – spotlighting the car from all its visual and technical sides and angles. The clever blend of a keynote and AR features as well as the possibility to directly interact with key opinion leaders during the event allowed the audience to have an immediate experience –from the comfort of their own home.

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    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

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    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

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    Schanzenstraße 39 a/b
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    Germany

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    Business Bay, Dubai
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    Torhaus Westhafen
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    60327 Frankfurt/Main
    Germany

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    228 Wan Chai Road
    Wan Chai, Hong Kong

    T +852 2757 9628

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    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

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    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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