Creating this year´s trade fair booth for Hama at IFA 2022 turned out to be particularly exciting. Here, the manufacturer, retailer and service provider in the world of consumer electronics shone with a completely new brand design.
The brand-new design of Hama is characterized by its radiant colorfulness and its multifaceted design. At IFA, we brought the design to life and transferred it to the trade show booth. With a particularly high degree of design freedom, we developed a concept that thrives on the use of eye-catching graphic elements and color combinations.
The designed facade of the booth attracted visitors into the inside through transparent color fields. The front of vibrant colors served as a frame for the colorful imagery of Hama - the main design element of the booth. The visual elements with wow-effect emotionalized the trade show appearance and directed the human interaction with Hama`s products in the focus of our creative concept.
Our client Hama welcomed them personally as they entered the booth in the coffee lounge before diving into the product exhibition. The colored walls in the interior served as zoning and guidance, graphics and balustrades structured the elongated exhibition space. Perfect for immersing oneself in the Hama product world.