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work

Brand. New. — Hama at IFA 2022

client:
Hama
region:
EMEA
  • Architecture36
  • Concept Design97
  • Consumer37
  • EMEA58
  • Exhibitions & Tradeshows35
  • Technology39
  • Architecture36
  • Concept Design97
  • Consumer37
  • EMEA58
  • Exhibitions & Tradeshows35
  • Technology39

Introduction

In partnership for 20 years

We have been accompanying our client Hama in partnership for 20 years with innovative brand presentations.

Creating this year´s trade fair booth for Hama at IFA 2022 turned out to be particularly exciting. Here, the manufacturer, retailer and service provider in the world of consumer electronics shone with a completely new brand design.

The Challenge

Creatively rethought

The brand-new design of Hama is characterized by its radiant colorfulness and its multifaceted design. At IFA, we brought the design to life and transferred it to the trade show booth. With a particularly high degree of design freedom, we developed a concept that thrives on the use of eye-catching graphic elements and color combinations.

What We Did

Colors for some wow-effect

The designed facade of the booth attracted visitors into the inside through transparent color fields. The front of vibrant colors served as a frame for the colorful imagery of Hama - the main design element of the booth. The visual elements with wow-effect emotionalized the trade show appearance and directed the human interaction with Hama`s products in the focus of our creative concept.

How We Delivered

Discover the new Hama world

At the trade show, curious customers spied Hama´s latest innovations through the facade, from the outside already

Our client Hama welcomed them personally as they entered the booth in the coffee lounge before diving into the product exhibition. The colored walls in the interior served as zoning and guidance, graphics and balustrades structured the elongated exhibition space. Perfect for immersing oneself in the Hama product world.

The Key Facts

Project: Hama at IFA 2022

Mision: transferring the new brand design into a dynamic live experience

Solution: a colorful communication design that makes the brand shine in an emotionally appealing way

Result: an ideal place for customers to immerse themselves in the new Hama´s brand world and experience the latest products in an inspiring atmosphere

The Numbers

1,166 qm sqm booth

9 product areas

6 product booms

6 product gondolas

What they said

After a two-year break the IFA in Berlin was the opportunity for us to present our new, completely revised brand design to a broad public. With the active support of our long-standing partner Uniplan, the implementation of this challenge succeeded perfectly. For us and our international business partners, the appearance was a convincingly emotional live experience.
— Elke Thum, Trade Fair/Event Planning, Hama
Seeing the colorful world of the Hama booth coming to life was a great experience. The spaces, colors and presentation zones we designed, worked out very well and created an engaging Brand atmosphere. For me, it was a special and especially fun task to work with such a a collection of colors and materials and to push the resulting design ideas forward together with our client.
— Lisa Vogelsang, Senior Architectural Designer, Uniplan

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Clients

See a selection of clients who put their trust in us:

  • Adidas
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    Electrolux
    GAC Motor
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    Hama
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    Lynk & Co
    Mazda
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