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work

Welcome to the hydrogen society: Hyundai at IAA Mobility

client:
Hyundai
region:
EMEA
  • Architecture32
  • Concept Design65
  • Digital25
  • EMEA36
  • Exhibitions & Tradeshows24
  • Mobility38
  • Sustainable solutions10
  • Architecture32
  • Concept Design65
  • Digital25
  • EMEA36
  • Exhibitions & Tradeshows24
  • Mobility38
  • Sustainable solutions10

Introduction

Experience the way of green hydrogen

The world is changing and in demand for sustainable answers for a greener future. To meet the challenge, and to make an impactful participation at IAA Mobility 2021, Hyundai focused on current discussions about sustainable technologies and the Hyundai way to use green hydrogen.

The Challenge

Making a difference

Car shows have presented a very consistent picture over the past few decades. The focus was clear – it was the cars themselves. But, with changing global demands, Hyundai decided to go a different way.

Instead of showcasing latest car designs and horsepowers under the hood, Hyundai shifted gears by focusing on the hydrogen cycle. Uniplan helped its client stand out from the crowd and make Hyundai's groundbreaking message understood. We designed an exceptional booth that focused on the brand's future technologies and placed green hydrogen technology in the spotlight. In this way, we conveyed our understanding of Hyundai's vision of the future in a trade fair stand. It invited people to enter into conversation - and provided plenty to talk about.

What We Did

Immersion in technology: a fascinating process

Presenting complex technology in an understandable, vivid and inspiring way was the aim. Sustainable methods through reusable materials was the pre-condition.

We conceptualised the booth so thematic design, architecture and communication guided visitors through the fascinating process of converting water into pure, sustainable energy. The framework of the booth consisted of a transparent grid, symbolizing Hydrogen-based reality. This structures was interwoven with a water and hydrogen theme that centered around an immersive sculpture in the heart of the booth. The exciting installation of images, videos, light, 3D models, sound and hybrid waterfall symbolised the complexity and innovation of Hyundai's sustainable mobility.

How We Delivered

Transforming Hyundai´s message

On-site, our team managed the challenging assembly of a uniquely configured scaffolding system integrating a customized LED system and waterfall installation.

Two basins collected the water and fed it into the centrepiece, where animations and water columns simulated emerging hydrogen and starting the hydrogen-water cycle. The stand's distinctive exterior structure was made of rental scaffolding and the stand floor was made of recycled rubber. Through this use of sustainable and recyclable materials and the architectural concept, a strong purposeful message around positive energy supported Hyundai´s booth.

The Key Facts

Project: Hyundai at IAA 2021

Mission: to translate Hyundai’s vision of future mobility and its commitment to creating a better society for all into a comprehensive, clear and concise spatial experience

Solution: a stand made of sustainable materials that explained the conversion process of green hydrogen into pure energy with its design

Result: visitors were given a better understanding of Hyundai`s idea of future mobility

The numbers

1 water cycle

2 concept cars

30 Uniplanners

48 plexiglass panels embodying the IONIQ car

120 integrated 3D models

12,000+ built-in rods

What they said

We rely a lot on hydrogen technology, as you can see with the IONIQ 5. Electric vehicles are the future - whether it is hydrogen-powered or fully electric will be seen.
— Waldemar Scheller, Team Leader Brand Experience, Hyundai
Sustainability was omnipresent in the planning and implementation of the project. The use of materials, from the stand frame to the interior furnishings, was directed towards reducing an ecological footprint.
— Fabian Gleisner, Group Head, Uniplan

Awards

This project has not only convinced our customers and us, but also the juries of global awards. 

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