To survive, all brands must focus on the new and the next. Wanli Tires has passed the threshold from only manufacturing to innovating its products. It needs to tell the world it has shifted from ‘Made in China’ to ‘Created in China’.
This mix of the informative and the playful expressed left a lasting impression that 'Created in China' is embedded in the Wanli brand. Our challenge was to help the brand tell this story of technological innovation it shows that engaged, informed and enticed visitors into its Innovation Showroom. To demonstrate Wanli's dedication to 'smart manufacturing' we installed a combination of multimedia technology.