Introduction
A Minimalistic IFA Stand for LG
The more functions that the technology around us offers, the more important aesthetic simplicity becomes.
Beauty and intuitive operation take centre stage. LG represents all of that with its products, which focus on their key functions. We internalised this credo and, on behalf of LG, transformed the entire hall 18 into an oasis of minimalism.
How We Delivered
You don’t need much. The essentials speak for themselves.
In a space measuring 3,700 square metres, we created a world of fascinating themed rooms, open spaces, and intelligent constructions that encouraged a dialogue between visitors and products. With this focus on the essentials, we enabled intensive interaction with LG’s products – for a trade fair appearance that reflected LG’s core value with confidence: life’s good.
