Jumping to the Forefront
What quality must an event have to bring a sport to the forefront of the international stage?
What does it need to equal the legendary tournaments of the tennis Grand Slam? An event that brings together VIP spectators and the world’s masters of show-jumping demands an experience that propels it to premium position in the sporting and social calendar.
From Paddock to Dancefloor
From 27,000 square metres of empty exhibition hall in Hong Kong, we created spaces to entice everyone from aficionados who want to get close to the horses warming up in the paddock, to post-competition nightlife-lovers dancing to DJs in the lounge. By embracing everyone from kids to connoisseurs, and exciting the senses from the roar of the crowd to the aroma of Michelin-starred cuisine, our approach transformed a sporting event into a multivarious experience that attracted record-breaking numbers.
