Everyone is a discoverer at heart, someone who wants to overcome resistance and literally conquer summits. And it’s sometimes good to be reminded of that – by a watch that’s been made just for the thrill of it, for example. Whoever wants to veer off course and break the mould also has to do so at Baselworld. How is that possible? With an appearance that promises adventure from every perspective.
We constructed a two-storey headquarters with a solid aluminium facade for the Luminox SWAT team. Among the glittering luxury brands, it’s a real eye-catcher and is highly attractive for the target group. Together with the UV display cabinets, in which the watches were able to prove their unique night-time capabilities, we made a powerful appeal to visitors to discover their adventurous spirit.