Airbnb on wheels
How do you make a splash at an auto show when you’re not even a car brand?
It was up to Uniplan to convince Lynk & Co to make the most of Auto Shanghai’s tremendous footfall by challenging common assumptions of what an auto show should be all about, and focusing young audiences’ attention not on a car, but on a new disruptive mobility concept.
Millennials are used to hiring a bike or streaming a song. They want ease more than ownership.
Lynk & Co makes getting your hands on a car as simple as swipe, click and you’re done – like Airbnb on wheels. As sharing is central to the brand, we proposed putting people at the heart of an experience that replaces engines with fun. People were drawn to the stand by its exuberance – a ‘co-creation playground’ with serious intent: giving a taste of how the connected car is revolutionising driving.
