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Things we deliver:

  • Global Logistics3
  • Architecture32
  • Streaming13
  • Concept Design65
  • Brand Strategy20
  • Digital25
  • Build41
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work

LYNK & CO - Mobility for millennials

client:
LYNK & CO
region:
APAC
  • APAC44
  • Architecture32
  • Brand Strategy20
  • Build41
  • Concept Design65
  • Exhibitions & Tradeshows24
  • Mobility38
  • APAC44
  • Architecture32
  • Brand Strategy20
  • Build41
  • Concept Design65
  • Exhibitions & Tradeshows24
  • Mobility38

Airbnb on wheels

How do you make a splash at an auto show when you’re not even a car brand?

It was up to Uniplan to convince Lynk & Co to make the most of Auto Shanghai’s tremendous footfall by challenging common assumptions of what an auto show should be all about, and focusing young audiences’ attention not on a car, but on a new disruptive mobility concept.

Millennials are used to hiring a bike or streaming a song. They want ease more than ownership.

Lynk & Co makes getting your hands on a car as simple as swipe, click and you’re done – like Airbnb on wheels. As sharing is central to the brand, we proposed putting people at the heart of an experience that replaces engines with fun. People were drawn to the stand by its exuberance – a ‘co-creation playground’ with serious intent: giving a taste of how the connected car is revolutionising driving.

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Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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