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Things we deliver:

  • Global Logistics3
  • Architecture32
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  • Concept Design65
  • Brand Strategy20
  • Digital25
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Industries and regions:

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work

NetEase Blizzard — A teleport into the world of gaming

client:
NetEase Blizzard
region:
APAC
  • APAC44
  • Architecture32
  • Build41
  • Concept Design65
  • Consumer27
  • Exhibitions & Tradeshows24
  • Technology21
  • APAC44
  • Architecture32
  • Build41
  • Concept Design65
  • Consumer27
  • Exhibitions & Tradeshows24
  • Technology21

600 million gamers!

Thanks in large to smartphone use, the 600 million gamers in China generated $24.6 billion of the industry’s $101.1 billion global market value over 2016.

In an industry so valuable and where novelty is everything, no gaming brand can let its reputation for innovation slip. From Diablo to World of Warcraft, Blizzard Entertainment and NetEase have partnered to bring a series of epic games to Chinese players. ChinaJoy, the digital entertainment expo and conference, is the industry’s essential event, but in a world of lurid colour and incessant noise, how do you get noticed?

Extreme standout

Our solution was to go for intense contrast to all other brands at the event.

We created a monochrome booth, with uncompromising black giving it an extreme standout quality. The concept was a teleport into the world of gaming. We gave fans the chance to get their hands on the latest games, and to interact with Blizzard’s latest game-enhancing developments. With a cosplay competition, live interviews with gaming pros and real-time broadcasts with top players, we exploded the cliché of gaming as a solitary experience with a festive atmosphere.

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Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

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