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work

Where Time Takes out Time — Nixon at Baselworld

client:
Nixon
region:
EMEA
  • Architecture36
  • Build66
  • Concept Design97
  • Consumer37
  • EMEA58
  • Architecture36
  • Build66
  • Concept Design97
  • Consumer37
  • EMEA58

Introduction

Our Showroom at Baselworld for the California-Based Watch Brand Nixon

Time is the most precious commodity in the world, yet will never be traded on any stock exchange. Those who treat it well find the right balance. And the time to bomb down snowy cliffs on a snowboard or ride wonderful waves on a surfboard. The right wristwatch for this active lifestyle comes from the house of Nixon, based in California. The right appearance comes from Uniplan in Cologne.

How we delivered

Time for Architecture.

An outdoors brand is best showcased outdoors. And since the Rocky Mountains didn’t come to Basel, we lured visitors into a world which authentically embodies the Nixon philosophy: a wooden cottage, true to Nixon’s headquarters in the mountains. The exceptional architecture was the attention-grabber at Baselworld, and provided the perfect stage for the unique products. A moment of freedom and enthusiasm for the visitors – and one glance at the Nixon smartwatch is all it takes to say that the weather will be ideal all day long.

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Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 185 1095 3860

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

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    1907, The Regal Tower
    Business Bay, Dubai
    United Arab Emirates

    T +971 (0) 4 577 0848

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    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hong Kong


    22nd Floor, Plaza 228
    228 Wan Chai Road
    Wan Chai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

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Clients

See a selection of clients who put their trust in us:

  • Adidas
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