Time is the most precious commodity in the world, yet will never be traded on any stock exchange. Those who treat it well find the right balance. And the time to bomb down snowy cliffs on a snowboard or ride wonderful waves on a surfboard. The right wristwatch for this active lifestyle comes from the house of Nixon, based in California. The right appearance comes from Uniplan in Cologne.
An outdoors brand is best showcased outdoors. And since the Rocky Mountains didn’t come to Basel, we lured visitors into a world which authentically embodies the Nixon philosophy: a wooden cottage, true to Nixon’s headquarters in the mountains. The exceptional architecture was the attention-grabber at Baselworld, and provided the perfect stage for the unique products. A moment of freedom and enthusiasm for the visitors – and one glance at the Nixon smartwatch is all it takes to say that the weather will be ideal all day long.