Introduction
Sustainability and Mobility.
Those were the topics Schaeffler – a renowned automotive and industrial supplier – put special attention on at this year‘s Internationale Automobil-Ausstellung (IAA) in Frankfurt.
The brand wanted to show that driving does not necessarily have to come at the expense of the environment. With e-motors and solutions for autonomous driving in their product repertoire, the company paves the industry‘s way into the future. Uniplan supported Schaeffler in creating and realising an experience that not only spotlighted the technical intricacies of the sophisticated solutions, but also engaged visitors to test selected products.
How We Delivered
At full speed with an empty driver‘s seat.
We did not stop at simply showcasing Schaeffler‘s disruptive products.
We created a stand that reflected and familiarized visitors with the brand‘s modern and forward-looking attitude. A car-shaped interactive display was only one of the features that generated buzz. The jaw dropper: The driving event with the new Schaeffler Mover outside the venue. By autonomously driving around a given parcours, the Mover impressively showed how the future of urban transport will look like.
