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Tourism Australia — A full immersion

client:
Tourism Australia
region:
APAC
  • APAC44
  • Concept Design65
  • Digital25
  • Events29
  • Luxury8
  • APAC44
  • Concept Design65
  • Digital25
  • Events29
  • Luxury8

Representing the 'Real'

In the middle to high-end economy, people are showing a preference for buying experiences rather than things.

But how do you make a representation of an experience enticing enough to tempt consumers faced with so much choice? To give Tourism Australia’s launch theme of ‘Aquatic and Coastal’ a vivid reality, we matched the continent’s spectacular natural environment with equally spectacular 360-degree mobile technology which was further expanded in the 360-degree LED screen in the main hall.

Aussie happy

The result made the overused word ‘immersive’ almost literally true – people felt submerged in marine and coastal life, while their sense of taste was seduced by fine Australian cuisine.

The local culture’s reputation for relaxed fun was captured on LED screen by flash mob performances and a surprise appearance of Tourism Australia’s global ambassador, ‘Thor’ actor Chris Hemsworth. His easy-going good humour was the final element in a sensorial approach which gave people a striking sense of what it means to be ‘Aussie happy’.

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Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

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    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

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    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

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    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

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    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

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Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
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    Bytedance
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    Covestro

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    GAC Motor
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    Ideal Standard

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    Lynk & Co
    Mazda
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