Introduction
At the world‘s largest motor show
Vodafone took up an extraordinary challenge at the IAA, the Internationale Automobil-Ausstellung.
Surrounded by car lovers, the media and officials, the brand had one goal: Showing it is more than just the typical telecommunication company. This called for a bold space to fascinate and let visitors dive into Vodafone‘s pioneering offers on in-car-entertainment and connected mobility. Uniplan joined the global player in this challenge by creating and realising a booth that achieved both: Presenting the diverse product range and sparking enthusiasm for the new solutions.
How We Delivered
One step ahead.
On an area of about 100m², we managed to create a joint space for the different Vodafone products.
We separated the booth into two areas – the „today“ and the „tomorrow“ – by installing a 5m high and 13m long, semi look-through LED mesh that served as a casual divider and media screen. With a step through the large portal, the visitors were taken on a journey into the future of mobility. Purposeful lighting and powerful motion design as well as interactive features completed this brand experience.
