Skip to main content
  • D
  • E
  • 中文
  • D
  • E
  • 中文

menu

  • Home
  • Work
  • Expertise
  • Insights
  • Join
  • About

stay in touch

  • follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

explore

Things we deliver:

  • Global Logistics3
  • Architecture32
  • Streaming13
  • Concept Design65
  • Brand Strategy20
  • Digital25
  • Build41
  • Exhibitions & Tradeshows24
  • Pop-ups & Roadshows14
  • Events29
  • Showrooms10
  • Campaigns8

Industries and regions:

  • APAC44
  • Mobility38
  • Technology21
  • Consumer27
  • EMEA36
  • Luxury8
  • Americas1
  • Industrial7

work

Highlight of a digital journey – Vodafone at OMR

client:
Vodafone
region:
EMEA
  • EMEA36
  • Events29
  • Exhibitions & Tradeshows24
  • Streaming13
  • Technology21
  • EMEA36
  • Events29
  • Exhibitions & Tradeshows24
  • Streaming13
  • Technology21

Introduction

A hub for digital enthusiasts

After a pandemic of almost three years, OMR could finally take place again in Hamburg. The long-awaited event is not only a must for online marketers but also for tech enthusiasts worldwide. Therefore, it was even more important for Vodafone Business, as the exclusive OMR content partner, to create an event experience that would personally pick up B2B customers on site as well as bring the tech experience to the customers´ (home) offices.

The Challenge

From macro to micro

The expectations were high. Previously, we helped create Vodafone´s new digital event format: the Vodafone eleVation DIGITAL DAYS

The Vodafone eleVation DIGITAL DAYS focused on the big picture of digitalization. However, seeing and understanding topics at this big level can be complex. Therefore, Vodafone´s goal at the OMR was to get one step closer to the protagonists by delivering content with a deeper focus and paying attention to humans as a singularity to enrich their day-to-day routine.

Inevitably, this meant for us to create a diverse concept that reached the audience on a personal level by adressing their goals, and struggles in the digital sphere. We were determined to support Vodafone in crowning their next big appearance at the 2022 OMR and to help Vodafone Business position itself as an innovative (TelCo) Technology company.

To achieve just that, we´ve created a diverse and content-rich program that has been implemented digitally.

What We Did

Create. Succeed. Repeat!

This was the motto of Vodafone at OMR and perfectly described our idea for the execution. Due to the success of the purely digital format from the elevation Days in 2021, it was obious to reuse the concept and create a format for the hybrid Event-World. So, Uniplan conceptualized the content for an improved successor: eleVation 2.0, a digital extension of the Vodafone x OMR live event in Hamburg.

In the form of a curated live TV program, the eleVation 2.0 showed plenty of OMR and Vodafone content. The TV-Studio, from which the stream took place, was situated right at the heart of the 1.000 sqm Vodafone booth. Besides, viewers could also see the Vodafone x OMR RedStage content and receive interesting live insights from the showcases on site.

How We Delivered

Ta(l)king steps forward to the future

Ranging from inspiring presentations and masterclasses to panel talks and interviews: the various formats offered captivating deep dives on the topics "Metaverse", "AI and innovation", "Big Brands" and "Sustainability".

With the involvement of top speakers across different backgrounds and expertise, Vodafone managed to enrich the discussion on the newest trends in technology and digital marketing.

The Key Facts

Project: Vodafone OMR 2022

Mission: enhancing the festival message, feeling and topics by a content-driven, digital format

Solution: eleVation 2.0, an improved version of the format eleVation DIGITAL DAYS

Result: more than 4.000 viewers joined the stream

The Numbers

25.000 visitors

1 TV-Studio

16 hours of livestreamed content

4.000 viewers

40 showcases

What they said

The eleVation Digital Days 2021 were very successful. So, it was only natural for us to continue our collaboration with Uniplan. With eleVation 2.0, we have transferred a purely digital format into a hybrid world and creatively developed it further. The feedback was extremely positive, also the numbers and the feedback of the viewers show that we have more than achieved our goals"
— Janine Thiem, Senior Marketing Manager Enterprise
The eleVation 2.0. is a great example of improvement and progress in action. Taking the learnings from the eleVation DIGITAL DAYS 2021 into account, we created an updated format that was even more carefully tailored to Vodafone’s target group and topics.
— Anna Weber, Group Head at Uniplan

Related Projects

  • work
    Xiaomi

    Es hat Klick gemacht: Kino-Feeling beim Online-Launch mit Xiaomi

    • Asien-Pazifik0
    • Digital & virtuell1
    • Events & Konferenzen0
  • work
    Oppo

    Der Start der Oppo Find X3 Serie - Ein globales Publikum online erreichen

    • Asien-Pazifik0
    • Digital & virtuell1
    • Events & Konferenzen0

Related Insights

  • Why people (still) matter - Knowing your latest consumer trends.

  • Playing the game - From luxury to experience

  • Frenchness as a concept - Driving things forward in China: insights from our Citroen pop-up

Stay In Touch

In our world there is always something new happening — so, don't be a stranger.

message us:

follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

Do you want to connect leading global brands with their audiences? Join us

Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

Copyright 2023

  • Imprint & Privacy