Traditionally, customers get to the brand, but Volvo wants to be where the customers are by approaching them with a stylish and interactive experience. To explore the limits of what is possible with a temporary construction, Uniplan has developed a technical highlight: the Volvo Design Cubes that are built for any kind of weather conditions to be used throughout the whole year.
How We Delivered
Swedish Square in a Round Hole.
The unusual path that Volvo laid down didn’t lead customers to the brand, but the brand to customers. The new Volvo V90 Cross Country makes it impossible to resist the call of the open road, which is why we developed an experience that captures this emotion and takes it on a journey around the world. The Volvo Design Cube is a flexible, state-of-the-art mobile structure with a premium look and feel. It is available in different configurations and sizes, and can be used both indoors and outdoors year-round. And it is always there where you would least expect it.