Introduction
Fast-forward through ten cities
When the OnePlus Ace 2 was released this year, it quickly gained popularity among consumers seeking a mobile phone with an exceptional gaming experience.
To create a buzz and engage with gaming fans, OnePlus partnered with Genshin Experience Lab to hold a 10-cities pop-up event, including Guangzhou, Beijing, Shanghai, Wuhan,Hangzhou, Zhengzhou,Xian and Shenyang, which was flawlessly executed by Uniplan.
The Challenge
Playing the Game Well
In the highly competitive Chinese market, consumer demands for mobile phone brands are increasingly diverse and personalized.
OnePlus, as an independent sub-brand of OPPO, leverages OPPO's industry-leading resources in technology, products, supply chain, quality control, after-sales service, and sales channels to create ultimate products for consumers, adhering to the concept of "no compromise." This time, OnePlus and the popular game IP Genshin held a theme Pop-up event, aiming to attract a large number of game fans to come and make purchases. Uniplan faced the challenge of planning and executing the event within a short timeframe to create an unforgettable experience for the brand.
What We Did
Creating a 1+1 > 2 Effect
As one of the most popular games in China, the deep collaboration between OnePlus Ace 2 and Genshin game IP generated immense excitement among gaming fans. While joint activities between mobile phone brands and game IPs are common, Uniplan's solution stood out by presenting deeply customized and limited gift boxes, which successfully captured the attention of Genshin fans. The event witnessed a bustling scene with numerous co-branded elements, creating a 1+1 > 2 effect, where the combined impact of OnePlus and Genshin was greater than the sum of their individual impacts.
